Darin redefines what ecommerce means, challenging the industry to move beyond the thumbnail in category pages to an experience-driven approach where customers can purchase anything anywhere at the point of inflection.
The future has arrived, but how can manufacturers pivot to direct fulfillment? The issue comes down to change management. Manufacturers need to realize that while the old way of selling products has been successful, they will be left in the dust unless they pivot to a new sales model before direct-to-consumer sellers gain a stranglehold on the IoT ordering market.
Understanding how your customers engage with your brand can ensure that you make the most of every ad dollar you spend, but also genuinely create better experiences. By integrating a 360-degree view of your customer into every interaction requires a new approach to managing data across existing and emerging touchpoints.