David works at Seynd, a web push notification company that enables its users to deliver prospect and customer engagement messages on multiple devices. The technology was born out of his last company where there was a great need for a drastic improvement in message delivery and open rates. He has a passion for helping companies grow the reach of their digital marketing strategy.
As an ecommerce practitioner, you are faced with a wide range of technologies and tactics that promise to make your store ‘stand out’ from the digital jungle. But as with all important decisions, due diligence is compulsory. In the context of converting cart abandonment, ask yourself: which digital strategy is more efficient and cost-effective? Here are five metrics to analyze in order to make an informed decision.