Diana Nadim

Diana Nadim
Diana is a writer and editor with a Master's Degree in Marketing, who has combined her two passions to create thought-provoking content. She currently runs 3to5Marketing.

5 benefits of content personalization for B2B marketers

There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing.

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Looks Can Kill Your Design Effectiveness

2 minute read
When you use a human model in an email campaign, print / banner ad or landing page - does it help or hinder usability, persuasion and conversion?...