Diana Nadim

Diana Nadim
Diana is a writer and editor with a Master's Degree in Marketing, who has combined her two passions to create thought-provoking content. She currently runs 3to5Marketing.

5 benefits of content personalization for B2B marketers

There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing.

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Is Analyzing Time on Site a Waste of Time?

2 minute read
Assume your average time on site is 3:15. Is that a good thing, bad thing or "why should I care" thing?Most folks believe more time on site is bet...