Eric works at Fundera, a marketplace for small business financial solutions such as business loans. He has nearly a decade of experience in digital media and has written for a number of outlets on digital marketing.
There are different kinds of promotional emails, such as announcements, giveaways, tiered discounts, and “almost gone” notifications. Depending on your product offering, some may work better than others. These campaigns must be correctly segmented, mobile-friendly and reinforced. This article offers up four examples from leading brands on how to win Cyber Monday via email campaigns.