Evan Klein

Evan Klein
As Founder and CEO of Zaelab, Evan is creating the future of digital commerce through experiences and platforms.

Microservices: why less is more

With microservices, development experiments are not dependent on modifications to both the frontend and backend code, and therefore less risky. This gives developers more experimental freedom to try new development methodologies and easily conduct A/B testing.

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Optimization Testing: How To Get Your HiPPO on Board

7 minute read
I asked some of the top conversion optimization gurus what, in their experience, are the biggest challenges for enterprise testing initiatives. There ...