Insights from Ecommerce Experts
Insights from Ecommerce Experts

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How brands, retailers and delivery services should approach the i...

There is no single best solution for protecting packages from thieves. A good tactic for retailers is to allow multiple delivery options for customers. This article offers tips to prevent porch piracy and best ways to protect deliveries and keep customers happy.

How to define loyalty programs for B2B buyers

A recent study highlighted the fact that only 48% of B2B marketers are prioritizing B2B loyalty in their efforts on customer retention. Defining loyalty programs for B2B customers requires attention to detail. It’s your customers’ motivations that will drive the program. If you miss it there, you’ve missed the mark.

What generates more ecommerce leads? A popup or live chat

While there are many tools out there to help generate more leads, popups and live chat software have stood out as two pretty effective solutions. The Entrepreneur claims that popups helped them increase subscriptions 86%, as well as sales 162%. And, according to Neil Patel, you can boost lead generation by up to 45% using live chat software.Read on as we weighed the pros and cons of each to help you determine which option to select.

How to prepare for the expansion of voice commerce

Voice is the future and you need to take the first step to be there before your competition in order to have a first mover advantage. Amazon and Google are launching voice SEO and we all know how important SEO is, to be found. This article addresses the key reasons a voice-first strategy is imperative and how to build an Alexa skill.

Optimizing website content for voice search

By 2020, it is estimated that half of all searches will be conduct via voice search. If don't have voice optimization as a priority now, you're going to be beat by the competition. This article outlines why voice search matters and how to go about optimizing your site now.

4 tips for a successful Cyber Monday email campaign

There are different kinds of promotional emails, such as announcements, giveaways, tiered discounts, and “almost gone” notifications. Depending on your product offering, some may work better than others. These campaigns must be correctly segmented, mobile-friendly and reinforced. This article offers up four examples from leading brands on how to win Cyber Monday via email campaigns.

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Looks Can Kill Your Design Effectiveness

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When you use a human model in an email campaign, print / banner ad or landing page - does it help or hinder usability, persuasion and conversion?...

Keeping Up With the Google

3 minute read