Harold Kilpatrick

Harold Kilpatrick
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Harold is a cybersecurity consultant who is currently working on a cybersecurity campaign to raise awareness around the threats that businesses or solitary people can face online at unexpected situations.

6 steps to improve the ecommerce payment process

The checkout page is a critical cog in the customer experience. The page should flow intuitively so customers instantly know what to do the moment it’s done loading. Any sign of friction can lead to an abandoned cart. Here are six steps to improve the ecommerce payment process.

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Testing the Untestable: An SEO Title Tag Experiment

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Words matter. It’s proven that your choice of verbiage can dramatically impact your email open rates, paid search click through rates and landing page...