Jacel leads content at AddThis, which makes free website marketing tools for online retailers. She has more than eight years of experience in marketing and communications across the nonprofit, startup, and tech industries.
When it comes to successful ecommerce the number one thing is to ensure you make it as easy as possible for your customers to make a purchase. All too often the cart abandonment comes down to the lack of ease with online payment options. Here are two of the most common online payment challenges and how you can overcome them.