Jack Boitani

Jack Boitani
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Jack is a Business Development Manager at Elastic Path. He is responsible for driving North America partner relationships and engagement.

Why is it so hard to monetize experience?

Today, customers use an average of 5 to 6 touchpoints when buying an item. In this fast-paced world of communication and information overload, consume...

SXSW 2018 Sets the Blueprint for Customer Engagement in the City ...

Very few events manage to bring together such a vast array of content like Austin’s South by Southwest (SXSW). With its emphasis on music, film, a...

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When a Winning Tablet Design Flops on Desktop

2 minute read
Do tablet users behave (and convert) similarly to desktop users? Clark's shoes set out to answer this question by testing its winning tablet design...