Jack Boitani

Jack Boitani
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Jack is a Business Development Manager at Elastic Path. He is responsible for driving North America partner relationships and engagement.

Why is it so hard to monetize experience?

Many brands still struggle to enable “experiential commerce”, a unified, rich, engaging shopping experience that allows customers to transact in the now.

SXSW 2018 Sets the Blueprint for Customer Engagement in the City ...

Very few events manage to bring together such a vast array of content like Austin’s South by Southwest (SXSW). With its emphasis on music, film, a...

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Is Your Commerce System Vulnerable to Meltdown on Black Friday Cyber Monday?

3 minute read
During Thanksgiving 2016, Black Friday and Cyber Monday hit record breaking ecommerce sales in the United States. Over 108 million shopped online. Tot...