John Bruno

John Bruno
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http://www.elasticpath.com
John is a former Forrester Analyst, currently shaping the future of digital commerce as the Vice President of Product Management with Elastic Path.

Demystifying Personalization in B2B

B2B customers require a completely different value proposition than retail shoppers; and that value proposition requires a commerce platform that veers from a B2C definition that looks at past purchases to recommend future ones. In this article, we'll bring clarity to what true B2B personalization means.

4 ways to leverage IIoT for B2B commerce

Industrial IoT (IIoT) devices are revamping B2B commerce by streamlining the ordering process for manufacturers, contractors and other business buyers. While many engineers and industrial experts are already using the IIoT to get a better picture of their operations, some industry decision-makers and B2B sales reps are missing the full potential of these sensors for commerce. Here are four ways to leverage IIoT for B2B commerce.

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Facebook Timeline App Review: Fandango Movies With Friends

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Joining the over 3000 brands that have launched Facebook Timeline apps, including Nike, VEVO, The Onion, and Foursquare is Fandango's Movies with Frie...