B2B customers require a completely different value proposition than retail shoppers; and that value proposition requires a commerce platform that veers from a B2C definition that looks at past purchases to recommend future ones. In this article, we'll bring clarity to what true B2B personalization means.
Industrial IoT (IIoT) devices are revamping B2B commerce by streamlining the ordering process for manufacturers, contractors and other business buyers. While many engineers and industrial experts are already using the IIoT to get a better picture of their operations, some industry decision-makers and B2B sales reps are missing the full potential of these sensors for commerce. Here are four ways to leverage IIoT for B2B commerce.