Jon is a value-add-driven technologist who's been born and raised on the business side. As an advisor-consultant, he's less enthused about shiny objects than the sustainable systems and processes that will lift turn and operating margin.
Although we're in the early days of voice commerce, Google Assistant is now estimated to be a resident on more than 1 billion devices worldwide. Therefore, we need to start measuring voice in commerce across the entire shopping journey.
Jon Stine offers an insightful take on the Benchmarking Retail Shoppability by Raymond Burke and Neil Morgan. He highlights the value of the retail framework addressed in the paper and the five overarching dimensions that create the engagement and conversion of shoppability.