As the Editor of Get Elastic, Kristin is dedicated to bringing Get Elastic readers top of mind topics and cutting-edge trends in technology and all things commerce. If you're interested in submitting to Get Elastic, please email firstname.lastname@example.org.
In the video, Beck advises organizations to carefully think about their customers' use case when they're first evaluating a B2B ecommerce platform or thinking about replatforming. It's critical to center that on the customers' needs.
Your customers should always be at the center of your business decisions. With that being said, the user experience (UX) you offer when building your ecommerce site needs to take precedence. Check out this infographic on the anatomy of a top-notch ecommerce website.
Ecommerce sales are projected to grow to almost $3.5 trillion this year; and grabbing only a tiny portion of the market share means generating some serious profit. Your homepage is the one chance at a great first impression.
Former Forrester Analyst, Andy Hoar, has set out on a new venture with his company Paradigm B2B. Now he's about to disrupt the industry again with the release of his new research report. In this short clip, he discusses the report and the surprises he came across conducting this research.
The subscription model isn’t new, but companies now have powerful tools that can help them respond to customer needs in a much more dynamic and accurate way. It comes down to the right data, the right tools and the right ecommerce platform.
We caught up with former Forrester Analysts and now Founder and CEO of Paradigm B2B, Andy Hoar. He's getting ready to release a disruptive new research report into the market with Paradigm B2B Combine Report and we got the latest scoop.