Kristin Schepici

Kristin Schepici
As the Editor of Get Elastic, Kristin is dedicated to bringing Get Elastic readers top of mind topics and cutting-edge trends in technology and all things commerce. If you're interested in submitting to Get Elastic, please email

B2B ecommerce: four challenges to overcome

Before setting out on this digital transformation journey, let’s go over the challenges the industry currently faces and what steps other B2B organizations are taking to overcome them.

Why you need to meet me in London at Gartner CX

The sessions within the tracks at Gartner CX Summit provide great firsthand insights. One in particular we’re excited to attend features Swisscom and their Head of Architecture, Sven Friedli taking place on May 23.

Why you won’t want to miss this year’s B2B Next Confe...

Andy Hoar and the B2B Next Conference team just released their keynote lineup for this year's show. Check out this lineup.

Guess who’s back? (hint…it’s Linda Bustos)

Linda Bustos is excited to bring her passion for all things digital commerce back to the Get Elastic community as a regular contributor.

Navigating the digital noise at B2B Online

Get Elastic reviewed the upcoming B2B Online agenda and pulled out the sessions we think would have the biggest impact and give you the best take-aways to help your future plans and customer experience (CX) strategy.

Wicked Quick: retail trends from Stratix

A weekly roundup or recap on commerce-focused topics and issues. This week's edition is from a Q&A session with retail tech newcomer, AWM Smart Shelf.

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Marketing + IT = Chief Marketing Technology Officer [Infographic]

1 minute read
What better way to bridge the CMO / CIO divide than to combine them? The Chief Marketing Technology Officer is a hybrid executive that's business savv...