Barry Goldware, CEO of Popupshops.io explains the criteria needed before venturing into the popup shop space, why it's more than just about location and the current challenges brands face with popup shops today.
Robb Miller, SVP, Americas at RichRelevance, gives us his take on what personalization means to B2B organizations, challenges B2B ecommerce practitioners are facing and what digital touch points he thinks have greater potential for B2B.
Pinterest is helping people discover new ideas that they didn't know existed and opening up the potential for brands and retailers to inspire and reach those consumers with the preferences, style and taste that are best suited. It’s personalized shopping for the masses and targeted ecommerce growth for the brands.
By using real-time shopper data, organizations can predict cart abandonment before it happens. Compared to email reminders—a post-abandonment action is proactive and can engage shoppers while they’re still on the website, before they abandon their cart.