Linda Bustos

Linda Bustos
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http://www.elasticpath.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Searchandising: Using targeted content on search pages

From guided selling to promotions and value propositions, dive into the world of targeted content on search pages.

Searchandising: Do your autosuggestions help or harm?

80% of ecommerce sites using autosuggest, the search feature is as mainstream as U2. But many implementations are WORSE than no autosuggest at all. Make sure you read our dos and don'ts for autosuggest relevance and usability.

Searchandising: Site search hacks that drive revenue

Improving customer experience is top-of-mind for every digital business. Billions are spent each year on mobile apps, content, personalization and omnichannel capabilities. Yet CX plans often overlook a fundamental piece of the equation: site search performance. Our in-depth guide shows you how to optimize site search for relevance and personalization.

3 Reasons Your CEO Wants an Omnichannel Approach

By next year, Forrester estimates that digital technology will play a part in almost 60% of all in-store transactions, which will equate to roughly US...

Navigating Omnichannel Complexities: 3 Tips for Success

Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. Stefan Sjostrand, the president of Ikea Canada, recently cautioned businesses about in-store sales cannibalization and shared how Ikea will lead the way in succeeding both offline and online.

The Rise of the Digital Experience Platform

Increasingly, consumers are engaging brands via multiple digital touchpoints. These interactions experienced through texting, phone apps, websites and...

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Where Will MAP Pricing Lead Online Retail?

4 minute read
The US Supreme Court ruling in Leegin Creative Leather Products Inc. vs. PSKS Inc. (pdf) in June, 2007 made it legal for a manufacturer to set and enf...