Linda Bustos

Linda Bustos
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http://www.elasticpath.com
Linda is the former editor of Get Elastic; and as an ecommerce industry analyst she specializes in conversion optimization for enterprise digital goods and media companies.

3 Reasons Your CEO Wants an Omnichannel Approach

By next year, Forrester estimates that digital technology will play a part in almost 60% of all in-store transactions, which will equate to roughly US...

Navigating Omnichannel Complexities: 3 Tips for Success

Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. Stefan Sjostrand, the president of Ikea Canada, recently cautioned businesses about in-store sales cannibalization and shared how Ikea will lead the way in succeeding both offline and online.

The Rise of the Digital Experience Platform

Increasingly, consumers are engaging brands via multiple digital touchpoints. These interactions experienced through texting, phone apps, websites and...

The Case for Extreme Personalization

Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Extreme per...

CMOs Reveal What They Really Think about Digital Projects

The Chief Marketing Officer (CMO) is on the frontline of digital marketing and delivering digital experiences. Over the past decade, CMOs have gone fr...

2016 Web Design Trends to Boost Conversions [Infographic]

Good web design can make or break your business. Research shows that users will make up their mind about how they "feel" about your website (and thus ...

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Ecommerce Links: August 2013

2 minute read
Get Elastic is on summer holiday until Labor Day, so in the meantime, enjoy these choice cuts from the month of August from around the Web. Bryan...