Linda Bustos

Linda Bustos
1387 POSTS1 COMMENTS
http://www.elasticpath.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Pricing psychology: 6 ways to influence perceived value

Value is emotional, largely unconscious and we as consumers can be influenced by surprising things. Today we look at several case studies on value perception that you may consider testing on your own site and promotional campaigns.

How to choose an ecommerce chatbot (14 solutions reviewed)

Gartner predicts chatbots will power 85% of customer service interactions by next year, and 31% of marketers believe that virtual personal assistants will have more impact than any other AI technology.Thinking of adding a chatbot to your ecommerce site? We've reviewed 14 options from chatbot builders to developer frameworks. Read on to learn which is right for you.

6 Things to Tune TODAY to Prepare Your Mobile Experience for Holi...

We have only 3 months until Black Friday 2019, and it's expected to be mobile commerce's biggest season ever. While August may be late to invest in new platform features and functionality, you still have 6 levers to pull to be mobile-ready by November 29.

Crypto-commerce: banking on blockchain for B2B payments

35% of B2B buyers and suppliers are interested in blockchain-based payment networks and 26% believe blockchain is the “preeminent payment technology of the future.” What's driving this trend?

Amazon one-click checkout patent has expired. Should merchants us...

Almost two years since Amazon's one-click checkout patent's expiration, very few sellers have implemented the feature. Why not? And is it right for YOUR business?

Secrets of the sci-fi shopper [Infographic]

As 2020 approaches, digital and physical shopping is becoming more and more of a sci-fi experience. The rise of voice-enabled transactions, augmented and virtual reality, robots in retail and disruptive fulfillment is forever changing the way we buy -- and sell. Our latest infographic illustrates the state of future-shopping.

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Ecommerce Links: January 2013

2 minute read
As is our monthly practice, here's our list of top-notch digital and ecommerce links from around the Web. You may have noticed there was no December d...