Linda Bustos

Linda Bustos
1382 POSTS1 COMMENTS
http://www.elasticpath.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

The truth about Apple Pay for ecommerce

Apple reports retail giants J. Crew and Lululemon have raised mobile conversion with Apple Pay by 20% or more. Yet both retailers have since removed the mobile wallet from their websites and apps. Is Apple Pay right for you? Read on.

The time for B2B mobile apps is now [infographic]

B2B mobile apps are picking up steam -- what's fueling their demand?

B2B Mobile Commerce Apps are Hot: Here’s Why

Mobile commerce apps for B2B are increasing, and with good reason. M-commerce influences 40% of B2B revenue, and 75% of B2B buyers prefer to self-serve than engage with sales reps. The case for dedicated mobile experiences is clear -- are you ready?

Searchandising: Using targeted content on search pages

From guided selling to promotions and value propositions, dive into the world of targeted content on search pages.

Searchandising: Do your autosuggestions help or harm?

80% of ecommerce sites using autosuggest, the search feature is as mainstream as U2. But many implementations are WORSE than no autosuggest at all. Make sure you read our dos and don'ts for autosuggest relevance and usability.

Searchandising: Site search hacks that drive revenue

Improving customer experience is top-of-mind for every digital business. Billions are spent each year on mobile apps, content, personalization and omnichannel capabilities. Yet CX plans often overlook a fundamental piece of the equation: site search performance. Our in-depth guide shows you how to optimize site search for relevance and personalization.

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Canadian Comparison Shopping Roundup

5 minute read
As a Canadian and online shopping buff, when it comes to comparison shopping, I can't help but ask "what about us Canucks?" Although the Loon is quick...