Linda Bustos

Linda Bustos
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http://www.elasticpath.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

The Rise of the Digital Experience Platform

Increasingly, consumers are engaging brands via multiple digital touchpoints. These interactions experienced through texting, phone apps, websites and...

The Case for Extreme Personalization

Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Extreme per...

CMOs Reveal What They Really Think about Digital Projects

The Chief Marketing Officer (CMO) is on the frontline of digital marketing and delivering digital experiences. Over the past decade, CMOs have gone fr...

2016 Web Design Trends to Boost Conversions [Infographic]

Good web design can make or break your business. Research shows that users will make up their mind about how they "feel" about your website (and thus ...

Ecommerce Game Changers: A Retrospective of the Last 8 Years

As we kick off 2016, many ecommerce and marketing blogs are rounding up their predictions for the next 12 months. But in this post, I'd like to take a...

ICF Interactive’s 10 for ’16: The Ins and Outs on eCo...

Fred Faulkner, Marketing Director at ICF Interactive, was recently interviewed for CMSWire's Discussion Point: What’s on Your 2016 Digital Radar? whil...

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Personalizing Ecommerce [Infographic]

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Click to enlarge infographic Tweetables 54% of ecommerce businesses believe they have a highly sophisticated personalization strategy Tw...