Linda Bustos

Linda Bustos
1391 POSTS1 COMMENTS
http://www.getelastic.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Text Message Marketing Provider Roundup

If you've been following my posts here at Get Elastic, you may have noticed I love doing "roundups" -- lists of similar but different services or webs...

Moosejaw Bites Into mCommerce

Hip and happening outdoor gear and clothing retailer Moosejaw Mountaineering (#297 on Internet Retailer's top 500 of 2006 is blazing new trails in mob...

In-Store Pickup and Store Locator Usability

Guess what? People like to shop online (or by cellphone) and pick up in-store. We all love research to back up our theories, so here goes:"Jupiter Re...

mCommerce: GPShopper Turns Cell-phones into Sell-phones

It's the night before your wife's birthday and you're scrambling to find that perfect gift, and not just any gift will do. She's had her heart set on ...

Laptop Bags, PayPerClick and Landing Page Relevance

I was searching today for laptop bags in Google search, and I noticed two Google Adwords ads from online retailers I have shopped with in the past:...

Color Keyword Search: Who Passed With Flying Colors?

Continuing the series on site search usability, I decided to test out color-specific searches on a number of apparel etailers from my favorite list of...

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Less Than 25% Of Companies Succeed At Digital Experience Delivery [Forrester]

3 minute read
When it comes to developing mobile apps, creating products for new devices, and unifying the customer experience cross-channel, less than one quarter ...