Linda Bustos

Linda Bustos
1382 POSTS1 COMMENTS
http://www.elasticpath.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Optimizing Ecommerce Usability – Product Comparison Matrix

The product comparison matrix improves estore usability by allowing shoppers to compare a shortlist of products side-by-side and eliminating the need ...

Canadian Comparison Shopping Roundup

As a Canadian and online shopping buff, when it comes to comparison shopping, I can't help but ask "what about us Canucks?" Although the Loon is quick...

Are You Making The Most of Your Ecommerce Blogs SEO Power?

Blogging for your e-store has a number of benefits, but are you taking full advantages of blogs in regards to search engine optimization? Using key...

Wishlists May Reduce Cart Abandonment

In a recent thread over at the High Rankings forum, a forum member shares that his shopping cart abandonment rate is 60%, with 50% of these exits leav...

Tweet Your eCommerce Deals and News With Twitter

If you’ve heard of Twitter, you either love it or can’t understand what all the Tweet’s about. A fairly new social media phenomenon, Twitter is a mash...

Blue Nile Takes The Plunge With Facebook Application

Last week, the Wall Street Journal published an interesting article about Facebook's F8 Development Platform. Facebook has been praised for opening up...

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Saving Sales with Abandoned Cart Recovery Emails

4 minute read
Cart abandonment is a sore spot for every ecommerce retailer, who will have some percentage of visitors leave at some point in the checkout process. D...