Insights from Ecommerce Experts
Insights from Ecommerce Experts

Linda Bustos

Linda Bustos
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

mCommerce: GPShopper Turns Cell-phones into Sell-phones

It's the night before your wife's birthday and you're scrambling to find that perfect gift, and not just any gift will do. She's had her heart set on ...

Laptop Bags, PayPerClick and Landing Page Relevance

I was searching today for laptop bags in Google search, and I noticed two Google Adwords ads from online retailers I have shopped with in the past:...

Color Keyword Search: Who Passed With Flying Colors?

Continuing the series on site search usability, I decided to test out color-specific searches on a number of apparel etailers from my favorite list of...

Optimizing Site Search for Non-Product Information

Last post I discussed the need for optimizing your internal search engine to work for non-product searches like shipping, returns and other customer s...

Shipping Policy Usability – Results Not Found!

Ecommerce can be a crazy messed up world indeed. The Elastic Path team recently produced a series of e-commerce shorts including my personal favorite:...

Recovering Sales from Abandoned Shopping Carts With Email

Back in high school when I worked at a shoe store, I remember being trained on strategies to save a sale. Probing, offering a discount, encouraging th...

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The Rise of Shopping APIs [Infographic]

2 minute read
Infographic Friday comes early this week, we've teamed up with Monetate on the Rise of Shopping APIs.Click image to enlargeTweetable stats:...

QRious About QR Codes?

3 minute read