Linda Bustos

Linda Bustos
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http://www.elasticpath.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.

Cracking Mobile Commerce Myths

In addition to driving half of all ecommerce traffic, mobile accounted for 30 percent of all US retail ecommerce sales in a recent three-month per...

4 Secrets to Reduce Holiday Returns [Infographic]

With holiday sales in full swing, retailers can expect the inevitable spike in returns. Depending on the goods being sold, return rates vary between 5...

We Need to Talk: Critical Commerce Conversations To Have Today Wi...

Consumer technology, and in particular mobile, has tipped the scales of power in the favor of consumers. Researchers are now calling this trend the "A...

Tips for Increasing Sales on Black Friday

Black Friday and Cyber Monday are almost here, and that means retailers are already fretting about how to maximize online revenue and steal customers ...

The Site Search SNAFU Even The Biggest Sites Make

Site search is radically important. Site visitors that use search boxes are more likely to know specifically what they want and are closer to conversi...

Does Your Mobile Home Page Drive Visitors Away?

Consumer research suggests mobile shoppers prefer mobile websites to retail apps. But if you've invested in a companion app and wish to use your m...

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Pluribo: Natural Language Data Mining

2 minute read
I'm really impressed with Pluribo, a Firefox plug-in that summarizes Amazon reviews (currently only for select categories). How Pluribo Works In...