Insights from Ecommerce Experts
Insights from Ecommerce Experts

Linda Farha

Linda Farha
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https://popupgo.com
Linda is Founder and Chief Connector of pop-up facilitator, pop-up go. She is well-versed in the marketing, retail and property management landscape and works with some of Canada’s most respected brands.

Retail pop-ups at the airport: turn passengers into customers

Airport retail is now a tried and tested strategy. Pop-ups are a great way to generate revenue and raise brand awareness through ideal positioning, which has consistently allowed brands to access a plethora of eager and diverse shoppers.

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5 Mistakes Brands Make Selling Direct-to-Consumer

4 minute read
Brands and manufacturers that want to grow revenues and gain a closer connection with customers, selling direct online makes sense. But what are some ...