Linda Farha

Linda Farha
Linda is Founder and Chief Connector of pop-up facilitator, pop-up go. She is well-versed in the marketing, retail and property management landscape and works with some of Canada’s most respected brands.

Retail pop-ups at the airport: turn passengers into customers

Airport retail is now a tried and tested strategy. Pop-ups are a great way to generate revenue and raise brand awareness through ideal positioning, which has consistently allowed brands to access a plethora of eager and diverse shoppers.

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Registration Usability – Permission Email Dos and Donts

4 minute read
While reviewing the registration process of 87 of the top online retailers, I observed 66% of these sites took advantage of the registration form as a...

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1 minute read