Lisa Walker

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Commerce in the Age of Innovation: The Necessity of Cohesive Requirements Gathering

As new touchpoints and degrees of context continue to rise, one trend is clear in this new economy -- things are looking good for...

Gain Competitive Advantage with Attribution: Predictions from Adobe Summit

A key takeaway from this year’s Adobe Summit is that if your business can capitalize on things that are out in the marketplace right...

Ecommerce Enters the Marketing Cloud: Insights from Adobe Summit 2014

Adobe Summit 2014 was a huge success. Over 7,000 marketers and technologists gathered in Salt Lake City, Utah to learn about the latest advancements...

Achieving Brand Gold at the Olympics

With the 2014 Sochi Olympic Winter Games in full swing, it’s interesting to note how the global and temporal nature of the Olympics brings...

Celebrating The Age of Context with Robert Scoble and Shel Israel’s Book Launch

The official book launch for Robert Scoble and Shel Israel’s Age of Context is coming up soon. November 7th marks the date and it’s...

CMS, Commerce and Data: The 3 Pillars of Digital Experience

It’s an exciting time in which we live, with an amazing array of interfaces and ecosystems offering up new ways to connect and converse...

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4 Ways to Collect More Customer Information

3 minute read
Required for effective personalization is knowing thy visitor. You can infer intent by referral campaigns and keywords, on-site searches, site navigation, wishlist activity and...