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Lisa Walker

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Commerce in the Age of Innovation: The Necessity of Cohesive Requ...

Lisa Walker -
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4 minute read
As new touchpoints and degrees of context continue to rise, one trend is clear in this new economy -- things are looking good for the Chief Marketing ...
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Ecommerce Platform

Gain Competitive Advantage with Attribution: Predictions from Ado...

Lisa Walker -
0
4 minute read
A key takeaway from this year’s Adobe Summit is that if your business can capitalize on things that are out in the marketplace right now - sensors, mo...
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Ecommerce Platform

Ecommerce Enters the Marketing Cloud: Insights from Adobe Summit ...

Lisa Walker -
0
4 minute read
Adobe Summit 2014 was a huge success. Over 7,000 marketers and technologists gathered in Salt Lake City, Utah to learn about the latest advancements i...
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Ecommerce Platform

Achieving Brand Gold at the Olympics

Lisa Walker -
0
4 minute read
With the 2014 Sochi Olympic Winter Games in full swing, it’s interesting to note how the global and temporal nature of the Olympics brings with it bot...
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Ecommerce Platform

Celebrating The Age of Context with Robert Scoble and Shel Israel...

Lisa Walker -
0
4 minute read
The official book launch for Robert Scoble and Shel Israel’s Age of Context is coming up soon. November 7th marks the date and it’s already sold out e...
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CMS, Commerce and Data: The 3 Pillars of Digital Experience

Lisa Walker -
0
4 minute read
It’s an exciting time in which we live, with an amazing array of interfaces and ecosystems offering up new ways to connect and converse with customers...
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Linda Bustos - 5 minute read
The digital world uses plenty of metaphors. For example, your computer's "desktop," "dock," "windows" and "tabs," or your iPhone's "lightning connecto...
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Are You Ever Done Testing Call-to-Action Buttons?

3 minute read
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Tweet Your eCommerce Deals and News With Twitter

2 minute read