Lisa Walker

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Commerce in the Age of Innovation: The Necessity of Cohesive Requ...

As new touchpoints and degrees of context continue to rise, one trend is clear in this new economy -- things are looking good for the Chief Marketing ...

Gain Competitive Advantage with Attribution: Predictions from Ado...

A key takeaway from this year’s Adobe Summit is that if your business can capitalize on things that are out in the marketplace right now - sensors, mo...

Ecommerce Enters the Marketing Cloud: Insights from Adobe Summit ...

Adobe Summit 2014 was a huge success. Over 7,000 marketers and technologists gathered in Salt Lake City, Utah to learn about the latest advancements i...

Achieving Brand Gold at the Olympics

With the 2014 Sochi Olympic Winter Games in full swing, it’s interesting to note how the global and temporal nature of the Olympics brings with it bot...

Celebrating The Age of Context with Robert Scoble and Shel Israel...

The official book launch for Robert Scoble and Shel Israel’s Age of Context is coming up soon. November 7th marks the date and it’s already sold out e...

CMS, Commerce and Data: The 3 Pillars of Digital Experience

It’s an exciting time in which we live, with an amazing array of interfaces and ecosystems offering up new ways to connect and converse with customers...

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Transforming the Digital Experience for Luxury Brands

5 minute read
The digital world uses plenty of metaphors. For example, your computer's "desktop," "dock," "windows" and "tabs," or your iPhone's "lightning connecto...