Marie Johnson

Marie is a UX Designer and technology writer from New York City.

How chatbots can optimize customer experience (CX)

Whether your business is B2B or B2C, there are many ways in which chatbots can improve your total customer experience. From answering customer questions, to recommending products, to improving efficiencies in the sales funnel, chatbots are a growing tech trend that will soon become a staple in business operations.

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The 17 Rs of Mobile Marketing

3 minute read
I recently received a review copy of Go Mobile, by Jeanne Hopkins and Jamie Turner. As with my other book reviews on Get Elastic, today's post is an e...