Matthew Donovan

Matthew Donovan
Matt is an expert in SMS with deep understanding of impacting the customer journey from offline to in/online results. He's also the original Founder of txtsignal.

Demystifying text message marketing

Marketing professionals know that the text message is the "holy grail" of creating action. However, concerns over regulation, the small footprint, general uncertainty about the medium make the text message the most powerful, yet underutilized medium, in the marketing communications mix.

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