Melissa Breau

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Melissa Breau is the digital marketing manager at iCiDIGITAL. She highlights the company's growing presence in digital experience management technologies. With a background in digital marketing and copywriting, her experience has centered on creating and managing marketing strategy for B2B and B2C companies.

Enterprise Content Management: How Does AEM Stack Up?

I was talking to a client the other day about why they choose Adobe Experience Manager (AEM) for their business. This particular company initially pur...

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8 Sales-Boosting Holiday Copywriting Tips

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Is your product and site copy in ship-shape for the holiday season? There's still time to make tweaks to help boost conversions - here are 8 simple th...