Melissa Breau

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Melissa Breau is the digital marketing manager at iCiDIGITAL. She highlights the company's growing presence in digital experience management technologies. With a background in digital marketing and copywriting, her experience has centered on creating and managing marketing strategy for B2B and B2C companies.

Enterprise Content Management: How Does AEM Stack Up?

I was talking to a client the other day about why they choose Adobe Experience Manager (AEM) for their business. This particular company initially pur...

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Are You Ever Done Testing Call-to-Action Buttons?

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Testing call-to-action buttons are a popular starting point for conversion optimizers because of their role in moving your customer through your conve...