Melissa Breau

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Melissa Breau is the digital marketing manager at iCiDIGITAL. She highlights the company's growing presence in digital experience management technologies. With a background in digital marketing and copywriting, her experience has centered on creating and managing marketing strategy for B2B and B2C companies.

Enterprise Content Management: How Does AEM Stack Up?

I was talking to a client the other day about why they choose Adobe Experience Manager (AEM) for their business. This particular company initially pur...

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Storytelling Through the Category Page

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When you think of storytelling in an online store, what comes to mind? Product page copy? Embedded video? Blogs? Look-books? Certainly not on the uti...