Insights from Ecommerce Experts
Insights from Ecommerce Experts

Melissa Breau

Melissa Breau is the digital marketing manager at iCiDIGITAL. She highlights the company's growing presence in digital experience management technologies. With a background in digital marketing and copywriting, her experience has centered on creating and managing marketing strategy for B2B and B2C companies.

Enterprise Content Management: How Does AEM Stack Up?

I was talking to a client the other day about why they choose Adobe Experience Manager (AEM) for their business. This particular company initially pur...

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We Tried That…And It Didn’t Work

1 minute read
Unfortunately, this is a phrase that has killed many could-be great marketing activities.It happens with advertising channels:"We tried PPC, i...