Insights from Ecommerce Experts
Insights from Ecommerce Experts

Melissa Breau

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Melissa Breau is the digital marketing manager at iCiDIGITAL. She highlights the company's growing presence in digital experience management technologies. With a background in digital marketing and copywriting, her experience has centered on creating and managing marketing strategy for B2B and B2C companies.

Enterprise Content Management: How Does AEM Stack Up?

I was talking to a client the other day about why they choose Adobe Experience Manager (AEM) for their business. This particular company initially pur...

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We Tried That…And It Didn’t Work

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Unfortunately, this is a phrase that has killed many could-be great marketing activities.It happens with advertising channels:"We tried PPC, i...