Mike McMahon

Mike McMahon
Mike is a thought-leading B2B ecommerce executive with a track record of delivering strong business results through digital strategy, data curation and analysis, and project leadership. In 2018, he founded McMahon and Associates, a consulting firm specializing in ecommerce and marketing strategy.

The art of B2B fulfillment and how to improve customer loyalty

Let's look at B2B fulfillment from a perspective outside of logistical or technical needs; but rather the opportunity it provides to build brand equity and increase customer retention.

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Storytelling Through the Category Page

2 minute read
When you think of storytelling in an online store, what comes to mind? Product page copy? Embedded video? Blogs? Look-books? Certainly not on the uti...

Retail Trends 2019 [video]

1 minute read