Insights from Ecommerce Experts
Insights from Ecommerce Experts

Mike McMahon

Mike McMahon
Mike McMahon is a thought leading B2B ecommerce executive with a track record of delivering strong business results through digital strategy, data curation and analysis, and project leadership. In 2019, Mike founded Holistic B2B, a consulting firm specializing in ecommerce and marketing strategy. Holistic B2B focuses on integrating relevant technology solutions, marketplace trends, and back-end systems into an efficient, seamless customer experience. Previously, at Medline Industries, Mike held top leadership roles in Ecommerce, Corporate Marketing, and Strategic Pricing.

Building a customer centric ecommerce strategy and roadmap

In this article, you’ll gain insights and recommendations to tackle the first phase of your ecommerce project. You’ll walk away with the guidance and tools to build a customer centric ecommerce strategy and roadmap for your organization.

The art of B2B fulfillment and how to improve customer loyalty

Let's look at B2B fulfillment from a perspective outside of logistical or technical needs; but rather the opportunity it provides to build brand equity and increase customer retention.

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I was talking to a client the other day about why they choose Adobe Experience Manager (AEM) for their business. This particular company initially pur...