Mike McMahon

Mike McMahon
Mike is a thought-leading B2B ecommerce executive with a track record of delivering strong business results through digital strategy, data curation and analysis, and project leadership. In 2018, he founded McMahon and Associates, a consulting firm specializing in ecommerce and marketing strategy.

The art of B2B fulfillment and how to improve customer loyalty

Let's look at B2B fulfillment from a perspective outside of logistical or technical needs; but rather the opportunity it provides to build brand equity and increase customer retention.

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Commerce Trends for 2018: #1 Personalization in B2B

4 minute read
For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the rig...