Monica is an entrepreneur and business leader with expertise in technology, ecommerce, risk relativity and payment-processing solutions. She is the Co-Founder and COO of Chargebacks911, a risk mitigation firm managing more than 2 billion transactions annually to help online merchants optimize profitability through chargeback management.
Fraudsters manipulate clicks to achieve a variety of goals. For instance, a cybercriminal might create a phishing site, then artificially inflate the site’s click numbers to push it up to the first page of search results. It could also be used to manipulate public sentiment by making some pages seem more popular than they are. For purposes in this article, we’ll focus on the impact of click fraud on digital advertising.
It’s true that blockchain might represent the future of online ad buying. We’re far from widespread adoption, though. In the meantime, it’s important that you take steps to mitigate your risk and remain proactive.
As businesses start to gear up for the peak shopping season, we must not forget to plan for and prevent post-holiday chargebacks. This article will identify the three primary sources for all chargebacks and how to prevent chargebacks before they even happen.