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Peter Sheldon

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Currently an analyst with Forrester Research, Peter Sheldon is an ecommerce expert and former Product Manager at Elastic Path Software. Peter began his career in ecommerce developing transactional new and used car online stores for Ford of Europe between 1999 - 2002. Prior to joining Elastic Path in 2005 Peter was a senior business analyst for JP Morgan Chase, working with their asset management online services.
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The Digital Divide: Best Buy’s Challenge Selling Digital Go...

Peter Sheldon -
0
3 minute read
In Friday's blog post, we looked at 5 tips for a good digital goods checkout. Today we're going to look at some of the pitfalls online businesses shou...
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Ecommerce Platform

The Digital Divide: Best Buy’s Challenge Selling Digital Go...

Peter Sheldon -
0
3 minute read
In Friday's blog post, we looked at 5 tips for a good digital goods checkout. Today we're going to look at some of the pitfalls online businesses shou...
Continue reading
Ecommerce Platform

5 Tips for a Good Digital Goods Checkout

Peter Sheldon -
0
3 minute read
As discussed in Monday's post Profiting from the Digital Goods Boom, consumption of digital goods like software, music/video, digital files and subscr...
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Ecommerce Platform

Store App in the App Store: Apple Raises the Bar for Mobile Comme...

Peter Sheldon -
0
5 minute read
About a year ago, Apple started hiring mobile commerce product managers. Last week, we got to see the fruits of their investment - the all new Apple S...
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Ecommerce Platform

Global Payments: One Size Doesn’t Fit All

Peter Sheldon -
0
3 minute read
Did you know that China, the largest online market in the world with 420 million internet users, still has a relatively low credit card penetration ra...
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Ecommerce Platform

Losing Customers With Price Discrimination?

Peter Sheldon -
0
3 minute read
If you offer products and services that generate recurring revenue through subscriptions (including software, music, games, media or wireless plans), ...
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Social Media Marketing Guide – Step 3: Promoting

Jason Billingsley - 1 minute read
This post is part three our Social Media Guide, a companion post to our presentation "Self-evolving eCommerce: Using Consumer Generated Content for Fu...
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Mobile Commerce Usability: Forms and Checkout

7 minute read
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Free or Fee: What’s The Diff Between GWO and Paid Testing Tools?

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