A recent study highlighted the fact that only 48% of B2B marketers are prioritizing B2B loyalty in their efforts on customer retention. Defining loyalty programs for B2B customers requires attention to detail. It’s your customers’ motivations that will drive the program. If you miss it there, you’ve missed the mark.
Blockchain eliminates third-party interference while facilitating most commerce systems today. It’s also cheaper and much faster, making it an ideal model for retailers. Check out this infographic to learn more.