Insights from Ecommerce Experts
Insights from Ecommerce Experts

Rohit Garewal

Rohit Garewal
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http://www.objectedge.com
Rohit is a partner in Object Edge, a Commerce Advisory firm, based out of San Francisco CA. He is a huge believer in the concept that culture eats strategy for lunch, and that success in digital transformation is rooted in cultural transformation as much as a technological one.

11 B2B ecommerce must-haves when it comes to UX

Here are 11 B2B ecommerce must-have experiences that an organization must launch to provide a relevant B2B customer journey.

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The Promo Code Tactic That Cut Coupon Poaching By 90%

1 minute read
In response to Monday's post 6 Ways to Tackle the Promo Code Problem, Get Elastic reader Alan emailed me to share a tactic he has used to reduce coupo...