Rohit Garewal

Rohit Garewal
Rohit is a partner in Object Edge, a Commerce Advisory firm, based out of San Francisco CA. He is a huge believer in the concept that culture eats strategy for lunch, and that success in digital transformation is rooted in cultural transformation as much as a technological one.

11 B2B ecommerce must-haves when it comes to UX

Here are 11 B2B ecommerce must-have experiences that an organization must launch to provide a relevant B2B customer journey.

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Short URLs Attract 250% Higher Click-Through in Organic Search

5 minute read
In a recent Benchmark Report on Search Marketing, Marketing Sherpa asked business professionals to perform searches in Google and found that shorter U...