Srii Srinivasan

Srii Srinivasan
Srii is the CEO and co-founder of Chargeback Gurus. She is an industry veteran at minimizing chargebacks and fraud for card-not-present transactions and is an active member of Electronic Transaction Association (ETA).

7 ways to combat chargebacks from “friendly” fraud

34% of merchants experienced "friendly fraud" and along with banks, lost a combined total of $31 billion dollars in 2017. Here are 7 tips found to be effective at combatting friendly fraud.

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10 Reasons Not to Copy Amazon

8 minute read
Amazon has for years been held up as the gold standard in ecommerce because of its rapid growth and dominance in online retail. This success has creat...