Tessa Roberts

Tessa Roberts
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Tessa is the Content Marketing Manager at BloomReach, where she is responsible for the management and production of engaging content both offline and online.

Doing more with less: How Sam’s Club scaled up conversion b...

Samsclub.com senior manager of site merchandising shares how her small ecommerce team embraced data to scale conversion just in time for the holiday season.

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How Data Impacts the Path to Purchase [Infographic]

2 minute read
This week's infographic from Baynote outlines how data influences the customer journey from discovery, to research / purchase intent, to checkout, pos...

Ecommerce Links: May 2013

2 minute read