Insights from Ecommerce Experts
Insights from Ecommerce Experts

Tessa Roberts

Tessa Roberts
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Tessa is the Content Marketing Manager at BloomReach, where she is responsible for the management and production of engaging content both offline and online.

Doing more with less: How Sam’s Club scaled up conversion b...

Samsclub.com senior manager of site merchandising shares how her small ecommerce team embraced data to scale conversion just in time for the holiday season.

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Single Customer View: Myth or Omnichannel Nirvana?

5 minute read
Many in retail and ecommerce dream of a Utopian future where a single view of the customer will close the gap between digital and physical customer ac...