Tags B2B

Tag: B2B

Wicked Quick: B2B personalization with RichRelevance

Robb Miller, SVP, Americas at RichRelevance, gives us his take on what personalization means to B2B organizations, challenges B2B ecommerce practitioners are facing and what digital touch points he thinks have greater potential for B2B.

5 benefits of content personalization for B2B marketers

There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing.

The state of digital payments in B2B ecommerce

It’s long been said today’s B2B buyers want and expect a B2C experience from manufacturers and wholesalers. Though B2B suppliers are increasingly embracing digital -- from ecatalogs to configure price quote (CPQ) and online checkout, supporting the diversity and complexity of B2B payments remains a challenge. How are B2B merchants handling digital payments?

World’s leading B2B ecommerce authority disrupts the market with new repor...

The Paradigm B2B Combines are now available! They offer detailed analysis of B2B ecommerce solutions across 10 distinct categories (e.g, promotions, TCO, customer service).

Manufacturers are missing out on major IoT income

The future has arrived, but how can manufacturers pivot to direct fulfillment? The issue comes down to change management. Manufacturers need to realize that while the old way of selling products has been successful, they will be left in the dust unless they pivot to a new sales model before direct-to-consumer sellers gain a stranglehold on the IoT ordering market.

11 B2B ecommerce must-haves when it comes to UX

Here are 11 B2B ecommerce must-have experiences that an organization must launch to provide a relevant B2B customer journey.

B2B industry expert, Brian Beck on why flexibility in an ecommerce platform is c...

In the video, Beck advises organizations to carefully think about their customers' use case when they're first evaluating a B2B ecommerce platform or thinking about replatforming. It's critical to center that on the customers' needs.

Andy Hoar and the Paradigm B2B Combine: Part 2 [video]

Former Forrester Analyst, Andy Hoar, has set out on a new venture with his company Paradigm B2B. Now he's about to disrupt the industry again with the release of his new research report. In this short clip, he discusses the report and the surprises he came across conducting this research.

Why change management needs to be a strategic focus in your B2B digital transfor...

Many B2B organizations are rolling out internal and external digital transformation strategies; but for success to happen companies need to focus on the foundational initiatives first. Change management being one of them. Organizational change management is a bigger piece of the digital transformation journey and needs to be prioritized.

The time for B2B mobile apps is now [infographic]

B2B mobile apps are picking up steam -- what's fueling their demand?

Andy Hoar and the Paradigm B2B Combine: Part 1 [video]

We caught up with former Forrester Analysts and now Founder and CEO of Paradigm B2B, Andy Hoar. He's getting ready to release a disruptive new research report into the market with Paradigm B2B Combine Report and we got the latest scoop.

B2B Mobile Commerce Apps are Hot: Here’s Why

Mobile commerce apps for B2B are increasing, and with good reason. M-commerce influences 40% of B2B revenue, and 75% of B2B buyers prefer to self-serve than engage with sales reps. The case for dedicated mobile experiences is clear -- are you ready?

B2B ecommerce: four challenges to overcome

Before setting out on this digital transformation journey, let’s go over the challenges the industry currently faces and what steps other B2B organizations are taking to overcome them.

Commerce Pulse: What’s keeping manufacturers and distributors up at night?

As distributors and manufacturers of all makes and sizes convened in Chicago for the annual B2B Online conference they were determined to solve for their most pressing challenge - how to transform their organizations for the digital era.

B2B Online 2019: How to take your commerce practice from good to great

B2B Online 2019 did not disappoint. Attendees got their questions (and then some) answered but if you weren’t able to make it in person, Shreyas Sali synthesizes the key takeaways here.

Why you won’t want to miss this year’s B2B Next Conference

Andy Hoar and the B2B Next Conference team just released their keynote lineup for this year's show. Check out this lineup.

Navigating the digital noise at B2B Online

Get Elastic reviewed the upcoming B2B Online agenda and pulled out the sessions we think would have the biggest impact and give you the best take-aways to help your future plans and customer experience (CX) strategy.

Emerging tech to meet B2B buyer expectations 

Three emerging tech trends B2B organizations need to include in their 2019 plans if they want even a sliver of the B2B ecommerce market in 2021.   

How a 112-year old distributor transformed their business with an ecommerce chat...

Empowering customer service reps with conversational marketing tools to cross-sell or upsell should inventory be out of stock. The ecommerce chatbot feature also allows customer service reps to engage with more than one customer at time, reducing lag time between serving clients.

B2B ecommerce: the four challenges to face for long-term growth

Before setting out on this digital transformation journey, let’s go over the challenges the industry currently faces and what to look for in the search for B2B ecommerce technology partners.