The recent announcement that Nike is ending its two-year partnership with the marketplace shines light on a hard truth: protecting your brand on Amazon remains a challenge — even if you’ve got the clout of Nike. What do brands and manufacturers need to know about protecting trademarks, enforcing MAP pricing, combating counterfeits and plugging leaks in the supply chain?
A recent study highlighted the fact that only 48% of B2B marketers are prioritizing B2B loyalty in their efforts on customer retention. Defining loyalty programs for B2B customers requires attention to detail. It’s your customers’ motivations that will drive the program. If you miss it there, you’ve missed the mark.
As an experienced Business Manager, Carla Gonzales is no stranger when it comes to B2B digital transformations. She recently shared her experience in the ebook, Getting Started with B2B Ecommerce and we're featuring an excerpt from the book on the benefits of going headless with your commerce initiative.
The buyer/seller relationship is built on trust -- whether it is individual consumers buying a single item or businesses purchasing large volumes of supplies. If your customers trust you, they’ll buy from you. Not just once, but often. Check out the four areas you should focus a lot of attention on to grow that loyalty.
Equipping sales with digital tools helps them do their job faster, serve accounts better and close more deals. Don’t miss these 8 digital tools that can help empower B2B salespeople.
A weekly roundup or recap on commerce-focused topics and issues. For this week’s Wicked Quick, we caught up with Carla Gonzales, Commerce Business Manager at Wurth Louis and Company.
The impact on the British economy, despite all the preparations the government and private businesses have taken, is expected to be severe, especially in the case of “No Deal”, which would significantly disrupt Britain’s export-oriented economy. B2C businesses will suffer more in the coming months as tariffs and waiting times will take their toll and force them to raise prices and lower expectations in regards to delivery time. B2B businesses will have to step up with importing large enough volumes of products in order to compensate.
Great CX is rooted in personalization, and the goal of “one experience per customer” through effective implementation can transform B2B ecommerce solutions to deliver high ROI. This article addresses how brands and businesses can connect content, context and commerce for better ROI.
In this short video, B2B ecommerce expert and author, Brian Beck, discusses why headless commerce is a great way for B2B organizations to future-proof their business.
B2B customers require a completely different value proposition than retail shoppers; and that value proposition requires a commerce platform that veers from a B2C definition that looks at past purchases to recommend future ones. In this article, we'll bring clarity to what true B2B personalization means.
Today's B2B ecommerce leaders are driving radical changes and digital transformations inside some of the leading organizations. We've pulled together the 30 most influential experts in the B2B commerce space that we follow and why we think you need to be following them too.
Carla Gonzales stresses the importance of data planning when undergoing a digital transformation. While enduring a new website initiative it’s important to understand the data needs early on and plans to feed data from internal systems for processing and storage.
In this article, you’ll gain insights and recommendations to tackle the first phase of your ecommerce project. You’ll walk away with the guidance and tools to build a customer centric ecommerce strategy and roadmap for your organization.
Microservices have been gaining a lot of interest within the commerce industry; but before you adopt a microservices architecture you should know what they are, the challenges and the implementation.
This article offers an overview of how True Value added 360-degree images to their marketing mix and improved outcomes for their online channels, along with some insight on the structures they had in place that made their success possible.
Automation in this context is the use of software tools, computers, and networks to complete tasks that would otherwise require human intervention. Let’s look at five ways that automation could improve your B2B ecommerce business today.