Robb Miller, SVP, Americas at RichRelevance, gives us his take on what personalization means to B2B organizations, challenges B2B ecommerce practitioners are facing and what digital touch points he thinks have greater potential for B2B.
There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing.
It’s long been said today’s B2B buyers want and expect a B2C experience from manufacturers and wholesalers. Though B2B suppliers are increasingly embracing digital -- from ecatalogs to configure price quote (CPQ) and online checkout, supporting the diversity and complexity of B2B payments remains a challenge. How are B2B merchants handling digital payments?
The future has arrived, but how can manufacturers pivot to direct fulfillment? The issue comes down to change management. Manufacturers need to realize that while the old way of selling products has been successful, they will be left in the dust unless they pivot to a new sales model before direct-to-consumer sellers gain a stranglehold on the IoT ordering market.
In the video, Beck advises organizations to carefully think about their customers' use case when they're first evaluating a B2B ecommerce platform or thinking about replatforming. It's critical to center that on the customers' needs.
Former Forrester Analyst, Andy Hoar, has set out on a new venture with his company Paradigm B2B. Now he's about to disrupt the industry again with the release of his new research report. In this short clip, he discusses the report and the surprises he came across conducting this research.
Many B2B organizations are rolling out internal and external digital transformation strategies; but for success to happen companies need to focus on the foundational initiatives first. Change management being one of them. Organizational change management is a bigger piece of the digital transformation journey and needs to be prioritized.
We caught up with former Forrester Analysts and now Founder and CEO of Paradigm B2B, Andy Hoar. He's getting ready to release a disruptive new research report into the market with Paradigm B2B Combine Report and we got the latest scoop.
Mobile commerce apps for B2B are increasing, and with good reason. M-commerce influences 40% of B2B revenue, and 75% of B2B buyers prefer to self-serve than engage with sales reps. The case for dedicated mobile experiences is clear -- are you ready?
As distributors and manufacturers of all makes and sizes convened in Chicago for the annual B2B Online conference they were determined to solve for their most pressing challenge - how to transform their organizations for the digital era.
Get Elastic reviewed the upcoming B2B Online agenda and pulled out the sessions we think would have the biggest impact and give you the best take-aways to help your future plans and customer experience (CX) strategy.
Empowering customer service reps with conversational marketing tools to cross-sell or upsell should inventory be out of stock. The ecommerce chatbot feature also allows customer service reps to engage with more than one customer at time, reducing lag time between serving clients.