With Christmas right around the corner, the busiest shopping time of the year is already upon us. Online sales have already reached $9.4B USD during Black Friday and Cyber Monday. But the way consumers are shopping is ever-changing, and this year is no exception, with mobile transactions reaching $3.1B - their highest year-over-year growth recorded to date. That’s why, even amid all the craziness, having a strong ecommerce plan is critical, and there are a lot of teachable moments we’ve seen in 2019 already from Black Friday and Cyber Monday trends.
Retailers are letting financial factors dictate their digital strategies to solve common challenges. While they are heavy users of mobile technology, this tends to be driven more by mobile technology ubiquity and consumer expectations than a desire to innovate the customer experience. Realizing the rewards of smart technology deployments, however, requires bolder thinking and more agile and proactive strategy and tactics to recognize the biggest revenue gains and preparedness against technology-led disruption.
Online competition is fierce. Brands and retailers that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships.
The impact on the British economy, despite all the preparations the government and private businesses have taken, is expected to be severe, especially in the case of “No Deal”, which would significantly disrupt Britain’s export-oriented economy. B2C businesses will suffer more in the coming months as tariffs and waiting times will take their toll and force them to raise prices and lower expectations in regards to delivery time. B2B businesses will have to step up with importing large enough volumes of products in order to compensate.
When it comes to digital transformations, each organization has to forge its own digital journey that best meets the needs of its customers and business objectives. No two transformations look alike and from industry insights in London at the Savant eCommerce show it was apparent that we all have a lot to still learn when it comes data.
With the busiest months of the year coming up, it’s time to start preparing for the holidays. Technology has been changing the traditional landscapes for workers. Ecommerce is a direct result of this change, and remote opportunities are one of its key appeals. We examined the most ideal positions to start hiring for.
An omnichannel approach allows retailers to engage with consumers on a variety of different platforms via a number of touchpoints. The main concept behind omnichannel commerce is providing consumers with a seamless retail experience.
This week's Wicked Quick is brought to you from IRCE @RetailX in Chicago. We met up with Marcus Rottmaier from Productsup and got the low down on why retailers need to be concerned with product content syndication.
The subscription model isn’t new, but companies now have powerful tools that can help them respond to customer needs in a much more dynamic and accurate way. It comes down to the right data, the right tools and the right ecommerce platform.
Technology is quickly moving beyond the world of merely looking for images, but rather leaping into the organic cosmos of the visual search with the help of artificial intelligence (AI).
Ill-fitting clothes are not just an emotional hurdle for consumers, it’s also a $300 billion-dollar problem for apparel companies. Massively impacting revenue, sustainability and operations. While 3D body scanning isn’t revolutionary, it has been a long allure in apparel and retail.
While it’s true ecommerce giants, like Amazon hold a big portion of the industry, there are still gaps in service and products that need to be filled. More importantly, there’s a lot we can learn from studying these ecommerce giants. Here are seven tips in the fight against Amazon.
For brands and retailers, there are a plethora of reasons to try out the pop-up concept. Overall the short-term commitment allows for risk-adverse retailers to start testing new products and if there is a need or want in the market. Pop-ups are temporary, unexpected and allow for great storytelling.
Based on Mobify's 2018 Q4 Mobile Commerce Insights Report, here are three marketing tactics retailers for a profitable 2019 holiday shopping season.
With a lot of retailers still undecided on auto-replenishment, there are arguments for both sides, but what is clear is that retailers need to put their customers at the heart of what they are doing and implement technology that their consumers will embrace.
Although preventing every return and chargeback is impossible, the first quarter of the new year doesn’t have to be a balance sheet disaster. When merchants understand why customers are filing fraudulent chargebacks as a way to reverse purchases, retailers can better protect their growing online business.
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