Wicked Quick: B2B replatforming initiatives

A weekly roundup or recap on commerce-focused topics and issues. For this week’s Wicked Quick, we caught up with a global ecommerce practitioner on B2B replatforming initiatives.

Understand your customers’ experience to optimize your ecom...

In order to fully improve and optimize ecommerce for your digital customers you need to understand how your customers use your website and other digital touchpoints. Your business goal is to make sure that your customers complete a purchase once they have started it. If they don’t, you need to figure out why this is and change it. This article addresses how you should look beyond just the data - - and focus on what the data relates to in regard to product offering and improve the CX.

Experience-driven commerce and its impact on B2B

Great CX is rooted in personalization, and the goal of “one experience per customer” through effective implementation can transform B2B ecommerce solutions to deliver high ROI. This article addresses how brands and businesses can connect content, context and commerce for better ROI.