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Bloggers Digest 11/07/08

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2 minute read

If you’re new here, welcome! And thanks for subscribing to Get Elastic. Friday is Blogger Digest day where we highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.

  • Ed Henrich has teamed up with the e-tailing group to track the top 100 retail sites’ shipping promotion trends (graphically displayed in pie chart form). Go check out the stats which will be updated each week (great incentive to subscribe to Ed’s blog, is it not?)

  • While we’re talking analytics, do you know how to track email campaigns with Google Analytics?
  • Are your retail emails best-in-show? The Email Experience Council is now accepting entries for its annual People’s Choice Award: Best in Email.
  • How do you determine the optimal “cookie window” for your ad campaigns? In other words, how long after someone clicks on an ad should that ad be credited for driving a sale? Alan Rimm-Kaufman explains 3 approaches to tackling this question.
  • Kevin Hillstrom introduces the concept of the Net Google Score (think Net Promoter Score that takes the sales generated from SEO and PPC, and subtracts the sales Google ends up taking from you) — a performance metric for how well you’re working Google.
Linda Bustos
Linda Bustoshttp://www.elasticpath.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.
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