Holly Buchanan has an entertaining critique on a recent email from Apple Computer, from subject line to images and content. An apple with 8 cores, eh? Great reading.
Our second installment from the Grok Squad this week is from Daniel McGuigan. Daniel drills down into the new Old Navy site’s usability improvements.
Achtung, affiliate managers! Darren Rowse asks “Do you tailor your affiliate program messages?” with an example of a dreadful email he received recently, and advice on what to do and what not to do when cold-emailing affiliate partner prospects.
RetailEmail spotted a trigger email from Cooking.com in the AM Inbox on Monday that requests customer reviews. It’s a great idea, and Chad White offers some advice to the retailer to make it even better.
So you’ve got your RSS feed reader all kitted out and are receiving all your favorite content as it happens (and we hope Get Elastic is on the menu) – how about your Twitter feed? Marketing Pilgrim posted a big list of Internet marketers’ Twitter links which is useful for networking with other marketing types or following them to receive their micro-blog content.Usually Internet marketers will “Tweet” their best posts with a TinyURL so it’s another way of keeping up to date. I’m Roxyyo on this list, by the way. You can also add yourself to the comments of this post.
It’s only fitting that Internet marketing have its own award. Matt McGee has made it so with the “SEMMY” Awards (SEM = Search Engine Marketing). Nominations fall under a number of categories including SEO, Rants, Viral Marketing and LOL Funny. Big name nominees and big name judges.
And finally, Wiep Knol (no relation to Google Knol as far as I know) explains what an “authority link” is and offers some suggestions on how to gain them (although this is often easier said than done). I especially love this post as it supports my un-prediction that 2008 will be the year of the top ELEVEN list.