If you’re new here, welcome! And thanks for subscribing to Get Elastic. Friday is Blogger Digest day where we highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.
- Brad Geddes rounds up 9 Google Adwords landing page quality score myths. A must read for any PPC advertiser.
- Dr. Flint McGlaughlin at Marketing Experiments says visitors to your site will ask three questions: “Where am I?” “What can I do here?” and “Why should I do it?” Justin Palmer gives some practical tips to answer the first question clearly: help people figure out who you are and what you.
- Not only is Intel an “open” company, so is its social media policy for employees, meaning it’s in the public domain. Check it out.
- If you have a Google Account and have performed Google searches while logged in, you no doubt have seen the SearchWiki buttons to promote or demote search results. As Jason mentioned during our webinar Wednesday, there’s a good chance SearchWiki feedback will factor into search results. This Search Engine Land article covers this and other speculations about SearchWiki including the possibility we can opt out of it in the future. For now, you can dodge it by logging out of your Google account.
- Another follow-up to our webinar with Jonathan Baskin and Jeff Molander regarding customer service success metrics. Jonathan suggested your employees rotate through the customer service role, which Zappos CEO Tony Hsieh demonstrated this week, and let us know via Twitter.
- Digital Labz rounds up 19 handy Twitter tools you should check out. My favorite on the list is Tweetburner which tracks conversion rates on your links (i.e. tracks who clicks on links you tweet). Another tool unfortunately missed on this list was just launched last week by our Vancouver friends Invoke Media called Hootsuite, which helps you manage multiple Twitter accounts from one interface. This is very useful if you Twitter for yourself personally, your company or for different divisions of your company, like a “deals” account and a “customer service” account.
- If you like the online retail world and want to hang out at the water cooler, so to speak, you may consider signing up for Twitter (if you haven’t already) and following all the retail-tweeters I’m following including analysts, bloggers, consultants and retail publishers. Check out our big list of ecommerce gurus on Twitter.