We’re moving into the most insane shopping weekend of the year, but that hasn’t stopped the Internet from pushing out great content. Here are a few of the gems from my feed reader this week. Hope you enjoy them and have a great weekend.
- Emarketer reports that coupons are the most influential marketing medium for multichannel merchants, followed by newspaper flyers and word-of-mouth.
- Proof that people are crazy about their pets – many are throwing Christmas parties for their pooches and pussy-cats. If you’re a pet retailer and you missed this holiday opportunity, don’t worry there will be plenty of “Pupperware Parties” and “Bark-mitzvahs” all year long.A couple weeks ago I saw this (sold out) platter on Drs Foster and Smith. Gaining 5 pounds over the holidays – not just for humans anymore.
- Facebook is rumored to be testing a payment system which could pave the way for more ecommerce functionality within Facebook. We’ll see.
- Fabulous article from USA Today about how “digital millennials” (teens and twenty-somethings) are embracing (and often prefer) mobile commerce – an exciting industry to watch.
- If it can happen to Wal-Mart, it can happen to you. GrokDotCom reminds us why testing your site across different browsers is important, perhaps more than ever now with the growing popularity of Firefox.
Search Engine Marketing
- Adam Green contributed a summary of the recent changes to Google Analytics’ graphs and geo-targeting-Google-maps-mashup and the Google Keyword Tool – complete with pictures.
- Aaron Wall from SEOBook reminds us that Google Product Search results appear above organic search listings, and unlike AdWords, this traffic is free. But there may come a day when Google Products graduates to pay-per-click so take advantage while you can.
- Search Engine Journal explains how good old-fashioned link building (not paid links) is typically done. Good intro for those new to SEO.
- If you’ve never looked under the hood of your web analytics because it’s too overwhelming, Avanash Kaushik can “demystify” it for you with this easy to follow and humorous post.
- The Email Experience Council explains “whitelists” – the different types and why they may not be enough to ensure your email deliverability as email programs move towards reputation-based systems.
- Jordan Ayan recounts his experience with cheesy “12 Days of Christmas” email campaigns from not one but three B2C marketers. A good example of why you should be careful with your email frequency or you risk losing subscribers.
- Better Retail noticed Zappos doing a very neat thing – using a drop-down menu on the forward-to-friend feature that captures the intent of the word-of-mouth event.