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Bloggers Digest 1/25/08

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2 minute read

Bloggers Digest ImageThought we’d kick this week off with a hilarious video I came across via GrokDotCom:

  • I linked to this yesterday, but it deserves another nod. Justin Palmer shares 3 creative ways online retailers handle product stock-outs. We incorporated his ideas into our Webinar on holiday marketing, when stock-outs are even more of a concern.

  • For online retailers who drop ship, here’s 5 ways to start the new year right.
  • Here’s a great example of using customer review content in print advertising from Best Buy.
  • Miranda at Ecommerce Cache shows an incredible effort in comparing how retailers handle product search attributes. Full of screenshots.
  • Matt at eCommerceOptimization explains “Live Link Video” – definitely a “Hey, why didn’t I think of that?” concept.
  • Chad White reminds us why you must proof read your emails with the “Oopsy Hall of Fame”.
  • Peter Lee at GrokDotCom noticed Crutchfield experimenting with a left side add to cart button placement. John Quarto-VonTivadar follows up with some food for thought on testing calls to action on left vs. right hand sides (or “stuck in the middle”) — complicated by the fact we’ve been conditioned to expect them on the right.
  • Alexis Brion reminds us that site maps must be user friendly too, along with some design examples.
  • File this under “What Were They Thinking?” E-Commerce Patent Issued For Online Shipping Calculation Process
Linda Bustos
Linda Bustoshttp://www.getelastic.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.
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