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Bloggers Digest 1/9/09

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2 minute read

If you’re new here, welcome! And thanks for subscribing to Get Elastic. Friday is Blogger Digest day where we highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.

  • Pinny Cohen provides a useful calculator (Excel) that helps you compute a lesser-used but useful metric: Percentage Of Products Sold At Least Once. Or POPSALO?
  • If your New Year Resolution is to understand your web analytics — but you’re still overwhelmed by all the data and potential metrics — Google Analytics’ Chief Evangelist Avinash Kaushik gives you 9 of the most potent metrics and reports for 2009. This is a timely article because it includes recently added features like Advanced Segmentation and even a tip on how to get more insight into your organic SEO performance through Google Webmaster Tools.

  • Thinking of launching an ecommerce store? Looking for a shopping cart is not the first step. Sally McKenzie offers 10 signs you may be putting the shopping cart before the horse.

and follows up with how one Invesp client reduced cart abandonment by 30% (hint: it’s related to trust).

Linda Bustos
Linda Bustoshttp://www.getelastic.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.
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