Insights from Ecommerce Experts
Insights from Ecommerce Experts

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Bloggers Digest – 3/7/2008

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2 minute read

Bloggers DigestIt’s Friday, and time for another link roundup.

  • Web analytics master Avinash Kaushik explains how the free 4Q exit survey tool can help you “kick some major butt.” Avinash and iPerceptions co-created this tool to help you gather qualitative data on the usability of your website, reason customers came to your site and any other comments they may have. Everything you can’t gather through traditional web analytics.

  • Internet Retailer offers 10 great tips for effective online chat, without it becoming a cost-center. Retailers like Ted Baker and Orvis share their best practices such as offering chat only to profitable customers, or using geo-IP targeting to exclude visitors outside your shipping area.
  • In other chat and email news, Carolyn Gardner shares an email that invites customers to chat live. I think this is a nice way to build awareness that the site offers personal chat to those that want it. But in light of the Internet Retailer article, this could be a “miss” rather than a “hit.”
  • Attention affiliate managers: what promotion is preferred by affiliates? Free shipping. Internet Retailer reports the results of an affiliate publisher survey, read on to discover the other top promotions.
  • The New York Times ran a story on Walmart’s employee-posted The Checkout Blog. One concern that any business who encourages team members to blog in addition to their regular jobs is finding time to write regularly – a concern shared by Walmart.
Linda Bustos
Linda Bustoshttp://www.getelastic.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.
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