Brian Beck, B2B ecommerce expert and author, on digitally native buyers entering B2B industries [video]


1 minute read

B2B ecommerce expert, Brian Beck caught up with Get Elastic and filled us in on what should be top of mind for today’s B2B ecommerce practitioners.

He stresses how expectations are being set by Amazon and notes that whether B2C or B2B it’s all about making the buyers job easier – which is what helps B2B companies win with ecommerce.

Kristin Schepici
Kristin Schepici
As the Editor of Get Elastic, Kristin is dedicated to bringing Get Elastic readers top of mind topics and cutting-edge trends in technology and all things commerce. If you're interested in submitting to Get Elastic, please email
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