Tags Cart abandonment

Tag: cart abandonment

Web push notification or email marketing? How to overcome ecommerce cart abandon...

As an ecommerce practitioner, you are faced with a wide range of technologies and tactics that promise to make your store ‘stand out’ from the digital jungle. But as with all important decisions, due diligence is compulsory. In the context of converting cart abandonment, ask yourself: which digital strategy is more efficient and cost-effective? Here are five metrics to analyze in order to make an informed decision.