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The Ecommerce Boom in China [Infographic]


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2013 is predicted to be the year that ecommerce in China exceeds the US. According to the Alibaba Group, which owns the nation’s most popular ecommerce property Tmall.com (Tmall enjoys 44% market share* vs. Amazon.co.cn’s 2%). Its analysts project modest growth for the US and Europe, with China skyrocketing to $445 Billion in 2015.


  • >242 million Chinese shop online (6x UK, +75mill than US, 2x Japan) Click to tweet
  • 44% of Chinese online buyers check social media to make buying decisions Click to tweet
  • The average Chinese online shopper spent $1054 USD in 2012 Click to tweet
  • 12% of online purchases in China are made by mobile phone Click to tweet
  • 22% of online shoppers in China make more than 40 online purchases per year Click to tweet
  • The #1 reason Chinese shop online is lower price, #2 convenience, #3 variety of products Click to tweet
  • The #1 reason Chinese don’t shop online is worry about product quality, #2 is worry about e-tailer’s credibility Click to tweet

* Most recent source, via Cnet

Linda Bustos
Linda Bustoshttp://www.elasticpath.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.
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