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Digital Disruption Is Happening, Get Ready To Adapt!

In 2010, 43% of American adults owned more than 3 devices connected to the Internet, according to Forrester Research’s North American Technographics Consumer Technology...

10 Key Highlights On Mcommerce from the Internet Retailer Mobile Commerce...

This post is contributed by Dann Wilson, ecommerce consultant and resident mobile expert here at Elastic Path. You can follow us on twitter @getelastic...

Correlation vs Causation and Its Impact on Site Testing

"Correlation does not imply causation." Heard that phrase lately? Or maybe way back in Stats 101? The topic is so hot it got it's own panel...

PC Gaming: Making it Easier to Find, Try, Buy, and Play...

Gamers know what titles they want to buy and are willing to jump through hoops to get them, right? That may have been true...

Digital Distribution Revolutionizing PC Gaming

US game sales total approximately $16 billion, with unit sales of digitally distributed titles now surpassing physical purchases, according to The NPD Group. Following...

The Ebook Revolution: 3 Emerging Payment Models

With ebook sales expected to triple to $2.8 billion USD by 2015, according to Forrester Research, new opportunities are opening up for publishers, booksellers,...

Ecommerce in the Cloud: What and Why For Marketers

While we ecommerce marketing and operations types are consumed with planning for huge traffic spikes during holidays and other busy seasons with email campaigns,...

Ecommerce Subscriptions: How to Turn Visitors Into Subscribers

This post is contributed by David Chiu, Ecommerce Industry Strategist with Elastic Path. David has 15 years of ecommerce experience under his belt, with...

Applying Consumer Research to Persuasion: An Example from the Software Industry

As ecommerce marketers, often our opinions about our customers' shopping behavior clouds our judgment and leads us to make decisions that may harm our conversion rate....

Dealing with the Emerging Threats in the Cloud Computing Universe

Those who move their ecommerce systems to cloud computing typically take that path for the cost efficiencies and the on-demand scalability. Moreover, the hype...

A Step-by-Step Guide for Deploying eCommerce Systems in the Cloud

How does one deploy cloud computing for ecommerce systems? It’s really about the architecture, understanding your own requirements, and then understanding the cloud computing...

Understanding Where Cloud Computing Meets Your Enterprise

While most people understand cloud computing, and perhaps understand enterprise architecture, few have made the links to understand the fit. If you don’t understand...

Cloud Computing and ROI

Most think cloud computing is about the ability to save operational costs. That may or may not be the case, depending upon your enterprise...

Inside the App Store: The New Marketplace for Digital Goods

iTunes became the first widely popular and successful Application Store. Since then, many other vendors have joined the gold rush. I write this blog...

Finding the Intersection of Cloud Computing and Ecommerce

Those moving to cloud computing are doing so around the promise of more effective and efficient computing. Indeed, cloud computing is not a revolution...

Trendspotting: Multistore Tabs

I've noticed a number of businesses that operate multiple stores under different brands are using the tabbed navigation approach to switch between stores: American Eagle...

Webinar Recap: The Ecommerce Platform of the Future

This post is a recap of today’s webinar: The eCommerce Platform of the Future. Flexible framework with reusable services that makes it easy to...

Effective Tagging Strategies for Ecommerce Blogs

SEO guru Stephan Spencer contributed a great overview on tagging and its virtues for usability and SEO to Search Engine Land last week. ...

Google One Step Behind: Announcing the $30 Million SOLAR Challenge

In case you haven’t heard about Google’s Lunar Challenge, Google yesterday announced that it has teamed up with the X-Prize Foundation to offer $30...

SEO Secrets for Online Retailers

The following is the slide deck for an Elastic Path webinar we presented with Stephan Spencer of Netconcepts with questions and answers from the...