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Conversion Rate Optimization Survey [Infographic]


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This week’s infographic comes from our friends at Econsultancy with data from its 4th Annual Conversion Rate Optimization Report, in conjunction with RedEye.


  • Average ecommerce conversion rate in 2012 is 3.8%, down 8.4% YOY Tweet this
  • For every $92 spend acquiring customers, only $1 is spent on conversion rate optimization Tweet this
  • 46% of online retailers use A/B testing in 2012, 30% usability testing, 17% MVT Tweet this
  • Only 29% of online retailers perform cart abandonment analysis Tweet this
  • Only 21% of online retailers use event-triggered emails Tweet this
  • 42% of online retailers perform copy optimization Tweet this
  • 40% of online retailers use customer surveys/customer feedback Tweet this
  • 27% of online retailers use competitive benchmarking Tweet this
  • MVT was rated by online retailers as most difficult but most effective CRO activity Tweet this
Linda Bustos
Linda Bustoshttp://www.getelastic.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.
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