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Couch Surfing: How Tablets Influence Ecommerce [Infographic]


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This week’s infographic examines the trend of online shopping via tablets. Check out Monetate’s How Tablet Shoppers are Changing Online Sales.

Click to enlarge infographic

Key notes

  • While iPad dominates, Android sales are expected to grow twice as fast between now and 2016, so don’t ignore this platform if you’re planning on native apps.
  • Children under twelve and users over 65 were the fastest growing adoption segments in 2012. Mobile accessibility is important no matter your target customer demographic.
  • Mobile is stealing traffic-share from desktop, with tablets surpassing mobile phones with regards to traffic to ecommerce sites in Q1 2012.
Linda Bustos
Linda Bustoshttp://www.elasticpath.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.
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