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Macys Product Pages Promote Customer Review Sweepstakes

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1 minute read

Offering a chance to win a shopping spree is a great way to attract customer reviews without paying-for-production. Often this is done through email or on a post-purchase thank you page — but this is the first time I’ve spotted the incentive on a product page:

This screen shot is from Macy’s.

Linda Bustos
Linda Bustoshttp://www.elasticpath.com
Linda is an ecommerce industry analyst and consultant specializing in conversion optimization and digital transformation.
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