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Web push notification or email marketing? How to overcome ecommerce cart abandon...

As an ecommerce practitioner, you are faced with a wide range of technologies and tactics that promise to make your store ‘stand out’ from the digital jungle. But as with all important decisions, due diligence is compulsory. In the context of converting cart abandonment, ask yourself: which digital strategy is more efficient and cost-effective? Here are five metrics to analyze in order to make an informed decision.

Your customers are talking, but are you listening?

It is no longer a matter of "if" AI-enabled voice technology comes to commerce, but rather a matter of "when" it hits your business. Jon Stine provides a quick recap of "Voicebot.ai's quantitative survey of US voice assistant adoption and usage – on both smart speakers and smart phones.

How to choose an ecommerce chatbot (14 solutions reviewed)

Gartner predicts chatbots will power 85% of customer service interactions by next year, and 31% of marketers believe that virtual personal assistants will have more impact than any other AI technology.Thinking of adding a chatbot to your ecommerce site? We've reviewed 14 options from chatbot builders to developer frameworks. Read on to learn which is right for you.

5 ways cryptocurrency benefits ecommerce

Cryptocurrency opens a new environment, where sellers and buyers can cooperate more efficiently. Encryption methods such as decentralized payments and anonymity provide the potential to change the world of ecommerce.

Why successful commerce PWAs rely on an API-led approach

Google is pushing the development of modern technologies like PWAs and AMPs to help retailers find a successful advantage through better CX. However, an API-led approach to PWAs can take it a step further as it provides a separation between the CX and the backend business logic which helps it unlock agility across the organization.

4 ways to leverage IIoT for B2B commerce

Industrial IoT (IIoT) devices are revamping B2B commerce by streamlining the ordering process for manufacturers, contractors and other business buyers. While many engineers and industrial experts are already using the IIoT to get a better picture of their operations, some industry decision-makers and B2B sales reps are missing the full potential of these sensors for commerce. Here are four ways to leverage IIoT for B2B commerce.

Monetizing 5G with headless commerce

5G adoption is slowly, but steadily rising; and will enable new innovative services and business models both for mass market and enterprises. To successfully sell new 5G-enabled offerings, service providers will need to find the right commerce platform to support several key requirements common across many 5G-enabled services and business models.

Internet of Things (IoT) and its positive impact on ecommerce

The Internet of Things (IoT) is impacting every sphere of personal and public life. The connected ecosystem of devices, sensors and applications is continuing to make great value additions to our life. From workplace collaboration to smart manufacturing to connected on-field employees, IoT and connected devices are continuing to boost efficiency like never before.

Holiday Fulfillment Challenge: what you should have done in August for a Happy C...

Creating a painless holiday ecommerce season should have started as soon as last year's rush ended. But it might not be too late to prevent some of the pains. We present this Holiday Fulfillment Challenge. Challenge yourself to complete each of these items with time to spare before Halloween, and you’ll be all set when Black Friday rolls around. Let’s get started.

3 ways to increase ecommerce sales

Staying competitive and increasing revenue are two of the biggest challenges keeping ecommerce practitioners up at night. Apply these three proven ways to increase sales and you'll be sleeping a lot easier.

Subscription-based ecommerce and its 5 biggest challenges

Offering a subscription to your customers can be an incredibly lucrative option when done right, because satisfied customers are less likely to churn. However, there are five common pitfalls brands and businesses must avoid. This article identifies those challenges and offers up tips on how to overcome them.

How to optimize exit-intent popups

If less than 3% of ecommerce traffic converts to a sale, that means 97% of visitors are leaving emptied-handed. Discover how you can leverage exit popups’ powers to collect feedback, reduce cart abandonment, grow your email list and increase sales.

Most Recent

4 ways to be optimizing for voice search

According to statistics by Dialogtech, we can expect half of all online searches to be voice searches within a year. So, if you’re not optimizing for voice search, you’re missing out on nearly half of all search queries. Not just that, you’re also affecting your ranking in traditional searches by missing out on voice search traffic. Here are four great strategies that will boost your website ranking for voice search queries.

Five ways eprocurement can revolutionize supply chain management

eProcurement platforms allow businesses to rationalize supply chain and eProcurement processes, providing greater accountability and facilitating collaborative supplier relationships. EProcurement on its own isn’t a complete solution to supply chain cost management, but it is an essential component in creating collaborative supplier relationships, reducing error, and taking control of spending and procurement.

What are the limitations of .NET core API? Things you should know...

For more than a decade, the .NET framework has been the main platform for Microsoft stack developers writing code. The framework is very popular when it comes to developing an ecommerce store – having a full feature-rich set of tools suitable for building any type of app. In this article, we will be looking at which .NET core qualities are getting left behind and how you can enable the ability to build native applications with better graphical user interface.

Wicked Quick: Facebook chatbot remarketing tips with Larry Kim

For this week’s Wicked Quick, we caught up with Larry Kim, founder of Wordstream and Facebook Messenger marketing platform MobileMonkey on how to optimize chatbots for ecommerce. Larry will be speaking on The Top 7 Chatbot Marketing Hacks of All Time at Unbounce’s Call to Action Conference this month.

Pricing psychology: 6 ways to influence perceived value

Value is emotional, largely unconscious and we as consumers can be influenced by surprising things. Today we look at several case studies on value perception that you may consider testing on your own site and promotional campaigns.