Insights from Ecommerce Experts
Insights from Ecommerce Experts
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B2B ecommerce: start with a plan

Carla Gonzales, an experienced Ecommerce Business Manager is sharing her best practices. This article highlights how in order to meet the demands of the emerging digital-first B2B buyer, organizations need to take a hard look at their current digital offerings and make a change.

A progressive transformation approach to commerce replatforming [infographic]

A progressive transformation with a headless solution allows you to start small with a single segmented touchpoint, product or region, and migrate at your own pace. Check out our infographic checklist to help guide you through this project.

4 takeaways from Cyber Week 2019 to help you plan for Holiday 2020 [video]

While the holiday shopping season isn’t over, this year’s Cyber Week trends highlight how you can better prepare for 2020’s biggest week in online shopping.

Ecommerce 2020: Enabling new business models with IoT

The Internet of Things (IoT) is enabling a slew of new business models. However, due to new requirements the traditional monolithic commerce platforms are not the best choice for the IoT-enabled use-cases. Learn why API-first platforms are the way to go for the digital new world.

Top 5 lessons from Cyber Monday to apply to your holiday marketing strategy

With Christmas right around the corner, the busiest shopping time of the year is already upon us. Online sales have already reached $9.4B USD during Black Friday and Cyber Monday. But the way consumers are shopping is ever-changing, and this year is no exception, with mobile transactions reaching $3.1B - their highest year-over-year growth recorded to date. That’s why, even amid all the craziness, having a strong ecommerce plan is critical, and there are a lot of teachable moments we’ve seen in 2019 already from Black Friday and Cyber Monday trends.

Time for B2B to bet big on wearable communications tech

B2B adoption of wearable communications has lagged. However, a few clued-in brands have seen the light, most recently Sony, which in October announced its mSafety B2B device platform for digital health companies. Find out why now is the time for B2B organizations to really hone in on this emerging technology.

Black Friday to Cyber Monday 2019 Statistics [Infographic]

How'd online shopping perform this past Cyber Week? We've compiled the stats from pre-Thanksgiving through Cyber Monday 2019.

The Nike-Amazon break up and what brands can (and can’t) do to manage Amaz...

The recent announcement that Nike is ending its two-year partnership with the marketplace shines light on a hard truth: protecting your brand on Amazon remains a challenge — even if you’ve got the clout of Nike. What do brands and manufacturers need to know about protecting trademarks, enforcing MAP pricing, combating counterfeits and plugging leaks in the supply chain?

Tips for responding to negative reviews [infographic]

Consumers read reviews, they also read how a company responds to the reviews. As a business, your response is a way to communicate with current and future customers how much value your company places on great customer service. This latest infographic addresses the different ways a company can respond to negative reviews through real-world examples and templates.

How to define loyalty programs for B2B buyers

A recent study highlighted the fact that only 48% of B2B marketers are prioritizing B2B loyalty in their efforts on customer retention. Defining loyalty programs for B2B customers requires attention to detail. It’s your customers’ motivations that will drive the program. If you miss it there, you’ve missed the mark.

Taking ecommerce innovation to the next level: a Savant eCommerce Barcelona reca...

Award-winning marketer and thought leader, Oisin Lunny, recently chaired the Savant eCommerce Barcelona event. Read on for his insightful recap of the two immersive days of networking and learning.

The pros and cons of headless for B2B ecommerce

As an experienced Business Manager, Carla Gonzales is no stranger when it comes to B2B digital transformations. She recently shared her experience in the ebook, Getting Started with B2B Ecommerce and we're featuring an excerpt from the book on the benefits of going headless with your commerce initiative.

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This article offers an overview of how True Value added 360-degree images to their marketing mix and improved outcomes for their online channels, along with some insight on the structures they had in place that made their success possible.

5 ways B2B automation will transform your ecommerce business

Automation in this context is the use of software tools, computers, and networks to complete tasks that would otherwise require human intervention. Let’s look at five ways that automation could improve your B2B ecommerce business today.

Top 10 Get Elastic articles of 2019

A yearly recap of the top ecommerce articles covered on Get Elastic in 2019. Check out what you might have missed.

How brands, retailers and delivery services should approach the i...

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Ecommerce lessons from Singles Day: How to plan next year’s...

As Singles Day continues to overtake the traditional Black Friday/Cyber Monday in terms of sales, merchants eye the holiday with increasing jealousy. And this means we'll see much more adoption and popularization, and so it may be time to consider how this shopping holiday might fit best into your retail business.