Carla Gonzales, an experienced Ecommerce Business Manager is sharing her best practices. This article highlights how in order to meet the demands of the emerging digital-first B2B buyer, organizations need to take a hard look at their current digital offerings and make a change.
A progressive transformation with a headless solution allows you to start small with a single segmented touchpoint, product or region, and migrate at your own pace. Check out our infographic checklist to help guide you through this project.
While the holiday shopping season isn’t over, this year’s Cyber Week trends highlight how you can better prepare for 2020’s biggest week in online shopping.
The Internet of Things (IoT) is enabling a slew of new business models. However, due to new requirements the traditional monolithic commerce platforms are not the best choice for the IoT-enabled use-cases. Learn why API-first platforms are the way to go for the digital new world.
B2B adoption of wearable communications has lagged. However, a few clued-in brands have seen the light, most recently Sony, which in October announced its mSafety B2B device platform for digital health companies. Find out why now is the time for B2B organizations to really hone in on this emerging technology.
How'd online shopping perform this past Cyber Week? We've compiled the stats from pre-Thanksgiving through Cyber Monday 2019.
The recent announcement that Nike is ending its two-year partnership with the marketplace shines light on a hard truth: protecting your brand on Amazon remains a challenge — even if you’ve got the clout of Nike. What do brands and manufacturers need to know about protecting trademarks, enforcing MAP pricing, combating counterfeits and plugging leaks in the supply chain?
Consumers read reviews, they also read how a company responds to the reviews. As a business, your response is a way to communicate with current and future customers how much value your company places on great customer service. This latest infographic addresses the different ways a company can respond to negative reviews through real-world examples and templates.
A recent study highlighted the fact that only 48% of B2B marketers are prioritizing B2B loyalty in their efforts on customer retention. Defining loyalty programs for B2B customers requires attention to detail. It’s your customers’ motivations that will drive the program. If you miss it there, you’ve missed the mark.
As an experienced Business Manager, Carla Gonzales is no stranger when it comes to B2B digital transformations. She recently shared her experience in the ebook, Getting Started with B2B Ecommerce and we're featuring an excerpt from the book on the benefits of going headless with your commerce initiative.
The buyer/seller relationship is built on trust -- whether it is individual consumers buying a single item or businesses purchasing large volumes of supplies. If your customers trust you, they’ll buy from you. Not just once, but often. Check out the four areas you should focus a lot of attention on to grow that loyalty.
Equipping sales with digital tools helps them do their job faster, serve accounts better and close more deals. Don’t miss these 8 digital tools that can help empower B2B salespeople.
Carla Gonzales stresses the importance of data planning when undergoing a digital transformation. While enduring a new website initiative it’s important to understand the data needs early on and plans to feed data from internal systems for processing and storage.
In this article, you’ll gain insights and recommendations to tackle the first phase of your ecommerce project. You’ll walk away with the guidance and tools to build a customer centric ecommerce strategy and roadmap for your organization.
Microservices have been gaining a lot of interest within the commerce industry; but before you adopt a microservices architecture you should know what they are, the challenges and the implementation.
This article offers an overview of how True Value added 360-degree images to their marketing mix and improved outcomes for their online channels, along with some insight on the structures they had in place that made their success possible.
Automation in this context is the use of software tools, computers, and networks to complete tasks that would otherwise require human intervention. Let’s look at five ways that automation could improve your B2B ecommerce business today.