Singles' Day, 11.11, is a $30 billion global shopping event, bigger than last year’s record-breaking $7.9 billion Cyber Monday online shopping day in the US.As 11.11 becomes more global, payment is going the other way. It’s becoming more local, especially across APAC and beginning to in Europe. This stands to reason that there is no single global way to pay.
Online competition is fierce. Brands and retailers that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships.
Equipping sales with digital tools helps them do their job faster, serve accounts better and close more deals. Don’t miss these 8 digital tools that can help empower B2B salespeople.
A weekly roundup or recap on commerce-focused topics and issues. For this week’s Wicked Quick, we caught up with Carla Gonzales, Commerce Business Manager at Wurth Louis and Company.
How have online retailers like you crushed their conversion killers with A/B testing?We've compiled some of the most compelling tests from home page through checkout, from free shipping thresholds to enclosed checkout, hero banners and more.
We are in the height of the digital age, spearheaded by the internet, and all that comes with it. Along with having massive socio-political effects, the internet has an enormous impact on the way business is conducted. Ecommerce is now the mainstream way of doing business, and digital marketing is the primary method for advertisement. This article highlights today's top three ecommerce marketing strategies practitioners need to keep top of mind.
While there are many tools out there to help generate more leads, popups and live chat software have stood out as two pretty effective solutions. The Entrepreneur claims that popups helped them increase subscriptions 86%, as well as sales 162%. And, according to Neil Patel, you can boost lead generation by up to 45% using live chat software.Read on as we weighed the pros and cons of each to help you determine which option to select.
Nothing's more terrifying than these 10 scary things that can happen in mobile checkout. Prevent the nightmare before Christmas by ensuring your mobile site doesn’t commit any of these horrors!
The impact on the British economy, despite all the preparations the government and private businesses have taken, is expected to be severe, especially in the case of “No Deal”, which would significantly disrupt Britain’s export-oriented economy. B2C businesses will suffer more in the coming months as tariffs and waiting times will take their toll and force them to raise prices and lower expectations in regards to delivery time. B2B businesses will have to step up with importing large enough volumes of products in order to compensate.
Voice is the future and you need to take the first step to be there before your competition in order to have a first mover advantage. Amazon and Google are launching voice SEO and we all know how important SEO is, to be found. This article addresses the key reasons a voice-first strategy is imperative and how to build an Alexa skill.
By 2020, it is estimated that half of all searches will be conduct via voice search. If don't have voice optimization as a priority now, you're going to be beat by the competition. This article outlines why voice search matters and how to go about optimizing your site now.
It’s true that blockchain might represent the future of online ad buying. We’re far from widespread adoption, though. In the meantime, it’s important that you take steps to mitigate your risk and remain proactive.
Retailers are letting financial factors dictate their digital strategies to solve common challenges. While they are heavy users of mobile technology, this tends to be driven more by mobile technology ubiquity and consumer expectations than a desire to innovate the customer experience. Realizing the rewards of smart technology deployments, however, requires bolder thinking and more agile and proactive strategy and tactics to recognize the biggest revenue gains and preparedness against technology-led disruption.
Award-winning marketer and thought leader, Oisin Lunny, recently chaired the Savant eCommerce Barcelona event. Read on for his insightful recap of the two immersive days of networking and learning.
Mobile-first is the way of the future, and your secret to building a successful business in 2020 is embracing that change before the competition catches on. This article covers the basics to a mobile-first design and a few ideas to get started.
As Business Manager at Würth Louis & Company, Carla Gonzales is no stranger when it comes to B2B digital transformations. She recently shared her experience in the ebook, Getting Started with B2B Ecommerce and we're featuring an excerpt from the book on the benefits of going headless with your commerce initiative.
The buyer/seller relationship is built on trust -- whether it is individual consumers buying a single item or businesses purchasing large volumes of supplies. If your customers trust you, they’ll buy from you. Not just once, but often. Check out the four areas you should focus a lot of attention on to grow that loyalty.