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How the visual discovery engine of Pinterest is revolutionizing ecommerce

Pinterest is helping people discover new ideas that they didn't know existed and opening up the potential for brands and retailers to inspire and reach those consumers with the preferences, style and taste that are best suited. It’s personalized shopping for the masses and targeted ecommerce growth for the brands.

Primed for disruption: 12 wacky Amazon patents fueling the future of fulfillment...

We’ve rounded up 12 of the wackiest ideas Amazon’s patented (so far) that could forever transform fulfillment as we know it. While there’s no guarantee they will see full fruition, these filings give us a glimpse into the Jestons-like world of future-fulfillment.

7 SEM strategies B2B organizations need to be deploying

If done well, SEM is capable of adding the real value to your business. Marketers are using it no longer as an option but, as one of the important measures to grow their business and build relationships. Optimize your ad copy and maintain relevancy the more relevant, the higher your ranking will be in the search results.

12 critical KPIs for multichannel ecommerce

With ecommerce, you can’t separate out marketing efforts from your sales or your sales from your inventory management. They are all tied together; and how can you be more effective with your strategy and spend? By tracking and monitoring your interconnected KPIs.

How to leverage real-time data to solve for shopping cart abandonment

By using real-time shopper data, organizations can predict cart abandonment before it happens. Compared to email reminders—a post-abandonment action is proactive and can engage shoppers while they’re still on the website, before they abandon their cart.

AR and VR in retail: do shoppers buy the hype?

VR is projected to generate $1.8 billion for retail and marketing by 2022 and AR already hit $3 billion in 2018. With ecommerce poised to become mobile AR’s largest revenue stream, 32% of brands and retailers plan to use AR or VR within 3 years. But is AR/VR right for your business?

3 AI tools to help predict ecommerce consumer behavior

AI often seems complicated and overwhelming, but in reality, it is simple in use. If managed well, it can benefit businesses and lead to higher profits and new opportunities. There are three main ways and tools to use AI to power businesses today: identify opportunities, understand customer needs and launch hyper-targeted campaigns.

5 benefits of content personalization for B2B marketers

There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing.

4 inbound marketing hacks to boost engagement and conversions

Marketing your product or service adequately will always be one of your organization’s top concerns. To make sure things are being done right, it’s important to know the right tactics to focus on.

Beware of these 6 app security issues

Regardless of what your job in your mobile app development for your business is, you have to recognize what the most well-known security issues are—and how to keep away from them.

Are drones really the future of delivery? [infographic]

As autonomous vehicle technology becomes more and more advanced, many ecommerce businesses are starting to explore the vast potential of delivery drones to transform their supply chains. This infographic guide from the team at 2Flow examines how the e-commerce sector could benefit from delivery drone technology.

Wicked Quick: why product content syndication matters

This week's Wicked Quick is brought to you from IRCE @RetailX in Chicago. We met up with Marcus Rottmaier from Productsup and got the low down on why retailers need to be concerned with product content syndication.

Most Recent

Are your fulfillment logistics ready for peak season?

We're about to embark on peak season when it comes to retail - back to school, Halloween and Christmas are right around the corner. Many brands and retailers will face challenges during this busy time of year, so here are a few tips to help alleviate the stressors when it comes to fulfillment logistics.

How to stay agile with an omnicommerce strategy

An omnichannel approach allows retailers to engage with consumers on a variety of different platforms via a number of touchpoints. The main concept behind omnichannel commerce is providing consumers with a seamless retail experience.

Being shoppable

Jon Stine offers an insightful take on the Benchmarking Retail Shoppability by Raymond Burke and Neil Morgan. He highlights the value of the retail framework addressed in the paper and the five overarching dimensions that create the engagement and conversion of shoppability.

Wicked Quick: B2B personalization with RichRelevance

Robb Miller, SVP, Americas at RichRelevance, gives us his take on what personalization means to B2B organizations, challenges B2B ecommerce practitioners are facing and what digital touch points he thinks have greater potential for B2B.

Secrets of the sci-fi shopper [Infographic]

As 2020 approaches, digital and physical shopping is becoming more and more of a sci-fi experience. The rise of voice-enabled transactions, augmented and virtual reality, robots in retail and disruptive fulfillment is forever changing the way we buy -- and sell. Our latest infographic illustrates the state of future-shopping.