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Target Moving On: How It Can Benefit From An In-House Build

Have you heard the news? Target has decided to end its partnership with Amazon when it expires in 2011, opting to build its own proprietary platform i...

Manufacturers: Fastest Growing Merchant Category on IR500

Earlier this week, Internet Retailer reported that of the online retailers that made its annual Top 500 List, manufacturers have emerged as the fastes...

In Search Of The Next EP Ecommerce Consultant

Hey Get Elastic readers, we're looking for an ecommerce consultant to add to our team! If you'd like to live in beautiful Vancouver, BC and think life...

Mobile Commerce Usability: Home Pages and Navigation

While most retailers have enough challenge optimizing for the Web, along comes the mobile Web with its own demands, usability challenges and opportuni...

Multichannel 2.0: Are You Ready for the Next Generation of Commer...

The following is a summary of Elastic Path's webinar Multichannel 2.0: Are You Ready for the Next Generation of Commerce Channels? The webinar is also...

Webinar Recap: Delivering Successful Enterprise Ecommerce Project...

This is a recap of Elastic Path Software's April Webinar:Delivering Successful Enterprise Ecommerce Projects. (Click to view the replay or download th...

Reducing Friction in the Sales Process

Trucking along in our series on landing page optimization, we're going to look at friction in the sales process. According to Marketing Experiments, ...

Webinar Recap: How to Break Bad Habits and Survive a Deep Recessi...

This post is a summary of Dangerous Marketing Ahead: How to Break Bad Habits and Survive a Deep Recession with Jeff Molander, CEO, Molander & Asso...

Holiday 2008 Consumer Trend Roundup

How will the uncertain economy affect consumer spending this holiday season? Today's post is a roundup of recent consumer research and forecasts on...

How to Find an Online Reputation Manager

When was the last time you did a "vanity search" on your branded terms? Did you like what you found? You'd be surprised what kind of things appear in...

Webinar Recap: Ecommerce Innovations

This month's webinar with Jason Billingsley covered various areas packed with examples from real online retailers. You can catch the ecommerce innovat...

Guided Selling: Do You Sell Products or Solutions?

Ecommerce innovators like Crutchfield are upping the ante on guided selling with solutions-based product finders like Outfit My Car. Using an advan...

Webinar Recap: Effective Merchandising: What Sells?

We just wrapped up our webinar on merchandising (cross-selling and up-selling) with Mike Svatek of Baynote. This was an incredible session and I'm ...

Do Your Email Subject Lines Deliver?

We learned from our recent webinar Jon Stewart or Oprah: What's Your Website's Personality Type that different people experience and interact with you...

Continue Shopping Means What?

You've added your item to your cart, but you're not finished shopping. So, you look for the "Continue Shopping" link to thrust you back to...to what? ...

Viral Marketing: Can Dancing Elves Move Product Off Shelves?

If you recognized this was NOT an official OfficeMax Elf Yourself video, perhaps you're one of the 26.4 million people who took part in the real Offi...

Bloggers Digest – 12/21/07

We're moving into the most insane shopping weekend of the year, but that hasn't stopped the Internet from pushing out great content. Here are a few of...

eBay Before and After – A Lesson In Form Design

In his article titled "Better Web Forms: Redesigning eBay's Registration" for Digital Web Magazine, Garrett Dimon critiques the eBay registration form...

Registration Usability – 87 Registration Forms Tested

Following up on previous posts about permission marketing and welcome emails for ecommerce websites, I'd like to share my personal experience register...

Ecommerce Trends & Customer Experience – Shop.org 2007

In case you "missed" it (or even if you caught it), this is a recap of Chancellor’s Professor of Marketing and Co-Director of the Sloan Center for Int...