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Digital Transformation

How to choose an ecommerce chatbot (14 solutions reviewed)

Gartner predicts chatbots will power 85% of customer service interactions by next year, and 31% of marketers believe that virtual personal assistants will have more impact than any other AI technology.Thinking of adding a chatbot to your ecommerce site? We've reviewed 14 options from chatbot builders to developer frameworks. Read on to learn which is right for you.

7 ecommerce packaging tips for food and beverage manufacturers

Ecommerce hasn't changed the rules, it has created a completely new game for the food and beverage industry. F&B manufacturers now have to rethink their approach to standard packaging for retail if they want to succeed in an ecommerce-driven world. Here are our 7 ecommerce packaging tips for food and beverage manufacturers.

What role do marketplaces play in B2B ecommerce?

We caught up with Adrien Nussenbaum, Co-founder and CEO of Mirakl Inc. to get his take on channel conflict and how marketplaces impact B2B ecommerce.

5G and its impact on enterprises

Excitement over the arrival of 5G into the market means new realities and game-changing outcomes. But not all without a few concerns to address along the way. From an enterprise perspective, any change in technology can be costly and intensive. Are the rewards of 5G worth the costs of updating the devices of an enterprise?

Secrets of the sci-fi shopper [Infographic]

As 2020 approaches, digital and physical shopping is becoming more and more of a sci-fi experience. The rise of voice-enabled transactions, augmented and virtual reality, robots in retail and disruptive fulfillment is forever changing the way we buy -- and sell. Our latest infographic illustrates the state of future-shopping.

7 SEM strategies B2B organizations need to be deploying

If done well, SEM is capable of adding the real value to your business. Marketers are using it no longer as an option but, as one of the important measures to grow their business and build relationships. Optimize your ad copy and maintain relevancy the more relevant, the higher your ranking will be in the search results.

How to leverage real-time data to solve for shopping cart abandonment

By using real-time shopper data, organizations can predict cart abandonment before it happens. Compared to email reminders—a post-abandonment action is proactive and can engage shoppers while they’re still on the website, before they abandon their cart.

AR and VR in retail: do shoppers buy the hype?

VR is projected to generate $1.8 billion for retail and marketing by 2022 and AR already hit $3 billion in 2018. With ecommerce poised to become mobile AR’s largest revenue stream, 32% of brands and retailers plan to use AR or VR within 3 years. But is AR/VR right for your business?

3 AI tools to help predict ecommerce consumer behavior

AI often seems complicated and overwhelming, but in reality, it is simple in use. If managed well, it can benefit businesses and lead to higher profits and new opportunities. There are three main ways and tools to use AI to power businesses today: identify opportunities, understand customer needs and launch hyper-targeted campaigns.

Brian Beck, B2B ecommerce expert and author, on digitally native buyers entering...

Digitally native consumers are entering into B2B buying roles and their experiences in the consumer market are dictating their B2B expectations. Going forward, Brian Beck urges B2B organizations and commerce practitioners to get started and align channels.

11 B2B ecommerce must-haves when it comes to UX

Here are 11 B2B ecommerce must-have experiences that an organization must launch to provide a relevant B2B customer journey.

B2B industry expert, Brian Beck on why flexibility in an ecommerce platform is c...

In the video, Beck advises organizations to carefully think about their customers' use case when they're first evaluating a B2B ecommerce platform or thinking about replatforming. It's critical to center that on the customers' needs.

Most Recent

Wicked Quick: B2B replatforming initiatives

A weekly roundup or recap on commerce-focused topics and issues. For this week’s Wicked Quick, we caught up with a global ecommerce practitioner on B2B replatforming initiatives.

Understand your customers’ experience to optimize your ecom...

In order to fully improve and optimize ecommerce for your digital customers you need to understand how your customers use your website and other digital touchpoints. Your business goal is to make sure that your customers complete a purchase once they have started it. If they don’t, you need to figure out why this is and change it. This article addresses how you should look beyond just the data - - and focus on what the data relates to in regard to product offering and improve the CX.

Experience-driven commerce and its impact on B2B

Great CX is rooted in personalization, and the goal of “one experience per customer” through effective implementation can transform B2B ecommerce solutions to deliver high ROI. This article addresses how brands and businesses can connect content, context and commerce for better ROI.

How 5G will power the future of movement via the Internet of Vehi...

5G and the Internet of Vehicles (IoV) has the potential to transform the way we move people and things from one place to another. In a city setting, IoV and 5G will act as city planners and logistics managers rolled into one. Data and automation will optimize traffic light coordination and send garbage trucks on automated routes. The city of the future? Anything engineers can imagine.

4 tips for a successful Cyber Monday email campaign

There are different kinds of promotional emails, such as announcements, giveaways, tiered discounts, and “almost gone” notifications. Depending on your product offering, some may work better than others. These campaigns must be correctly segmented, mobile-friendly and reinforced. This article offers up four examples from leading brands on how to win Cyber Monday via email campaigns.