Insights from Ecommerce Experts
Insights from Ecommerce Experts
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Digital Transformation

AI and machine learning: What’s the Difference?

If you’re just starting your digital journey, the implementation of AI and machine learning can bring a lot of questions. This article takes a look at why AI and machine learning are considered game-changers in ecommerce and what is the basic difference between them.

Cryptocurrency and its global acceptance [infographic]

Governments of many countries have banned the use of cryptocurrencies as there is no central control system which they can use for surveillance. The featured graphic highlights the countries that are currently pioneering the movement and those that are outlawing it. Where does your nation stand?

5 ways eprocurement can revolutionize supply chain management

eProcurement platforms allow businesses to rationalize supply chain and eProcurement processes, providing greater accountability and facilitating collaborative supplier relationships. EProcurement on its own isn’t a complete solution to supply chain cost management, but it is an essential component in creating collaborative supplier relationships, reducing error, and taking control of spending and procurement.

7 ecommerce packaging tips for food and beverage manufacturers

Ecommerce hasn't changed the rules, it has created a completely new game for the food and beverage industry. F&B manufacturers now have to rethink their approach to standard packaging for retail if they want to succeed in an ecommerce-driven world. Here are our 7 ecommerce packaging tips for food and beverage manufacturers.

What role do marketplaces play in B2B ecommerce?

We caught up with Adrien Nussenbaum, Co-founder and CEO of Mirakl Inc. to get his take on channel conflict and how marketplaces impact B2B ecommerce.

5G and its impact on enterprises

Excitement over the arrival of 5G into the market means new realities and game-changing outcomes. But not all without a few concerns to address along the way. From an enterprise perspective, any change in technology can be costly and intensive. Are the rewards of 5G worth the costs of updating the devices of an enterprise?

Secrets of the sci-fi shopper [Infographic]

As 2020 approaches, digital and physical shopping is becoming more and more of a sci-fi experience. The rise of voice-enabled transactions, augmented and virtual reality, robots in retail and disruptive fulfillment is forever changing the way we buy -- and sell. Our latest infographic illustrates the state of future-shopping.

How to leverage real-time data to solve for shopping cart abandonment

By using real-time shopper data, organizations can predict cart abandonment before it happens. Compared to email reminders—a post-abandonment action is proactive and can engage shoppers while they’re still on the website, before they abandon their cart.

AR and VR in retail: do shoppers buy the hype?

VR is projected to generate $1.8 billion for retail and marketing by 2022 and AR already hit $3 billion in 2018. With ecommerce poised to become mobile AR’s largest revenue stream, 32% of brands and retailers plan to use AR or VR within 3 years. But is AR/VR right for your business?

Brian Beck, B2B ecommerce expert and author, on digitally native buyers entering...

Digitally native consumers are entering into B2B buying roles and their experiences in the consumer market are dictating their B2B expectations. Going forward, Brian Beck urges B2B organizations and commerce practitioners to get started and align channels.

11 B2B ecommerce must-haves when it comes to UX

Here are 11 B2B ecommerce must-have experiences that an organization must launch to provide a relevant B2B customer journey.

B2B industry expert, Brian Beck on why flexibility in an ecommerce platform is c...

In the video, Beck advises organizations to carefully think about their customers' use case when they're first evaluating a B2B ecommerce platform or thinking about replatforming. It's critical to center that on the customers' needs.

Most Recent

How True Value improved online conversions with 360º images

This article offers an overview of how True Value added 360-degree images to their marketing mix and improved outcomes for their online channels, along with some insight on the structures they had in place that made their success possible.

5 ways B2B automation will transform your ecommerce business

Automation in this context is the use of software tools, computers, and networks to complete tasks that would otherwise require human intervention. Let’s look at five ways that automation could improve your B2B ecommerce business today.

Top 10 Get Elastic articles of 2019

A yearly recap of the top ecommerce articles covered on Get Elastic in 2019. Check out what you might have missed.

6 industries about to get disrupted by the Amazon-effect

Amazon seems to be everywhere. It has disrupted the way we shop and has brought effects that have gone beyond customer expenditure to impact the economy. Amazon has impacted investments, job opportunities and inflation. In addition to retail, check out the five other industries Amazon is about to shake up.

How brands, retailers and delivery services should approach the i...

There is no single best solution for protecting packages from thieves. A good tactic for retailers is to allow multiple delivery options for customers. This article offers tips to prevent porch piracy and best ways to protect deliveries and keep customers happy.