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Digital Transformation

Prepare for Conversational Commerce

Customers don’t just use messaging apps, they prefer them. The point of conversational commerce is convenience. It allows people to conduct business on their...

Modern Commerce and the 8-Second Rule

This post is based on the webinar Experience-driven modern commerce powered by Adobe and Elastic Path. You have eight seconds to grab your target’s attention,...

Building a Digital Experience Platform for Modern Commerce: 5 Must-Have Pillars

The forces of modern commerce have changed all the rules. Lessons learned back in the days of single-screen ecommerce did not adequately prepare us...

Commerce Trends for 2018: #1 Personalization in B2B

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right...

Voice Technology is Changing the Rules of Ecommerce and Customer Experience

By 2020, 30% of searches will be carried out without a keyboard or screen1. Customers will talk to their devices, skipping the “tedious” process...

The Rise of the Digital Experience Platform

Increasingly, consumers are engaging brands via multiple digital touchpoints. These interactions experienced through texting, phone apps, websites and social media are essential to business...

CMOs Reveal What They Really Think about Digital Projects

The Chief Marketing Officer (CMO) is on the frontline of digital marketing and delivering digital experiences. Over the past decade, CMOs have gone from...

Digital Experiences Require a Visionary Approach

When IT executives are planning investments in new platforms, it's common for them to turn to industry experts and analysts to provide context and...

Must Read

Retail Trends 2019 [video]

Highlight video compilation from Retail's Big Show on industry trends and commerce themes innovative brands need to keep on their radar.

What’s all the hype with Progressive Web Apps (PWAs)

Progressive Web App (PWA) has been the latest buzzword for tech and mobile practitioners, but it’s more than just jargon – and it’s not all just hype.

Better customer experience means targeting people, not buyers

To stay competitive, businesses must focus on creating an exceptional customer experience, rather than just selling a product.

Getting the most out of Retail’s Big Show

There’s a lot of great speakers and topics to cover while at Retail's Big Show. Get Elastic has curated the must-see items for NRF 2019.

Frictionless Commerce – the future of customer experience is seamless

The bar has been raised. Brands are now providing seamless commerce experiences by leveraging AI, voice and video technology.