eProcurement platforms allow businesses to rationalize supply chain and eProcurement processes, providing greater accountability and facilitating collaborative supplier relationships. EProcurement on its own isn’t a complete solution to supply chain cost management, but it is an essential component in creating collaborative supplier relationships, reducing error, and taking control of spending and procurement.
Ecommerce hasn't changed the rules, it has created a completely new game for the food and beverage industry. F&B manufacturers now have to rethink their approach to standard packaging for retail if they want to succeed in an ecommerce-driven world. Here are our 7 ecommerce packaging tips for food and beverage manufacturers.
Excitement over the arrival of 5G into the market means new realities and game-changing outcomes. But not all without a few concerns to address along the way. From an enterprise perspective, any change in technology can be costly and intensive. Are the rewards of 5G worth the costs of updating the devices of an enterprise?
As 2020 approaches, digital and physical shopping is becoming more and more of a sci-fi experience. The rise of voice-enabled transactions, augmented and virtual reality, robots in retail and disruptive fulfillment is forever changing the way we buy -- and sell. Our latest infographic illustrates the state of future-shopping.
If done well, SEM is capable of adding the real value to your business. Marketers are using it no longer as an option but, as one of the important measures to grow their business and build relationships. Optimize your ad copy and maintain relevancy the more relevant, the higher your ranking will be in the search results.
By using real-time shopper data, organizations can predict cart abandonment before it happens. Compared to email reminders—a post-abandonment action is proactive and can engage shoppers while they’re still on the website, before they abandon their cart.
VR is projected to generate $1.8 billion for retail and marketing by 2022 and AR already hit $3 billion in 2018. With ecommerce poised to become mobile AR’s largest revenue stream, 32% of brands and retailers plan to use AR or VR within 3 years. But is AR/VR right for your business?
AI often seems complicated and overwhelming, but in reality, it is simple in use. If managed well, it can benefit businesses and lead to higher profits and new opportunities. There are three main ways and tools to use AI to power businesses today: identify opportunities, understand customer needs and launch hyper-targeted campaigns.
Digitally native consumers are entering into B2B buying roles and their experiences in the consumer market are dictating their B2B expectations. Going forward, Brian Beck urges B2B organizations and commerce practitioners to get started and align channels.
In the video, Beck advises organizations to carefully think about their customers' use case when they're first evaluating a B2B ecommerce platform or thinking about replatforming. It's critical to center that on the customers' needs.
The recent announcement that Nike is ending its two-year partnership with the marketplace shines light on a hard truth: protecting your brand on Amazon remains a challenge — even if you’ve got the clout of Nike. What do brands and manufacturers need to know about protecting trademarks, enforcing MAP pricing, combating counterfeits and plugging leaks in the supply chain?
Consumers read reviews, they also read how a company responds to the reviews. As a business, your response is a way to communicate with current and future customers how much value your company places on great customer service. This latest infographic addresses the different ways a company can respond to negative reviews through real-world examples and templates.
User experience (UX) on your website can make or break the conversion. In order to convert visitors to customers you need to deliver, meet and exceed their expectations for a delightful shopping experience. This article features five tips to improve UX design and includes real-life examples of how UX design improvement can bring about positive change.
Fraudsters manipulate clicks to achieve a variety of goals. For instance, a cybercriminal might create a phishing site, then artificially inflate the site’s click numbers to push it up to the first page of search results. It could also be used to manipulate public sentiment by making some pages seem more popular than they are. For purposes in this article, we’ll focus on the impact of click fraud on digital advertising.
Retailers are letting financial factors dictate their digital strategies to solve common challenges. While they are heavy users of mobile technology, this tends to be driven more by mobile technology ubiquity and consumer expectations than a desire to innovate the customer experience. Realizing the rewards of smart technology deployments, however, requires bolder thinking and more agile and proactive strategy and tactics to recognize the biggest revenue gains and preparedness against technology-led disruption.