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Digital Transformation

AR and VR in retail: do shoppers buy the hype?

VR is projected to generate $1.8 billion for retail and marketing by 2022 and AR already hit $3 billion in 2018. With ecommerce poised to become mobile AR’s largest revenue stream, 32% of brands and retailers plan to use AR or VR within 3 years. But is AR/VR right for your business?

3 AI tools to help predict ecommerce consumer behavior

AI often seems complicated and overwhelming, but in reality, it is simple in use. If managed well, it can benefit businesses and lead to higher profits and new opportunities. There are three main ways and tools to use AI to power businesses today: identify opportunities, understand customer needs and launch hyper-targeted campaigns.

Brian Beck, B2B ecommerce expert and author, on digitally native buyers entering...

Digitally native consumers are entering into B2B buying roles and their experiences in the consumer market are dictating their B2B expectations. Going forward, Brian Beck urges B2B organizations and commerce practitioners to get started and align channels.

11 B2B ecommerce must-haves when it comes to UX

Here are 11 B2B ecommerce must-have experiences that an organization must launch to provide a relevant B2B customer journey.

B2B industry expert, Brian Beck on why flexibility in an ecommerce platform is c...

In the video, Beck advises organizations to carefully think about their customers' use case when they're first evaluating a B2B ecommerce platform or thinking about replatforming. It's critical to center that on the customers' needs.

Andy Hoar and the Paradigm B2B Combine: Part 2 [video]

Former Forrester Analyst, Andy Hoar, has set out on a new venture with his company Paradigm B2B. Now he's about to disrupt the industry again with the release of his new research report. In this short clip, he discusses the report and the surprises he came across conducting this research.

6 digital payment trends to keep an eye on

With advancements in technology and the increasing adoption of cashless solutions, businesses need to pay attention to payment trends. Here are six digital payment trends to keep an eye on. By anticipating, analyzing and modeling how these trends work is the only way to succeed.

Andy Hoar and the Paradigm B2B Combine: Part 1 [video]

We caught up with former Forrester Analysts and now Founder and CEO of Paradigm B2B, Andy Hoar. He's getting ready to release a disruptive new research report into the market with Paradigm B2B Combine Report and we got the latest scoop.

B2B ecommerce: four challenges to overcome

Before setting out on this digital transformation journey, let’s go over the challenges the industry currently faces and what steps other B2B organizations are taking to overcome them.

Commerce Pulse: What’s keeping manufacturers and distributors up at night?

As distributors and manufacturers of all makes and sizes convened in Chicago for the annual B2B Online conference they were determined to solve for their most pressing challenge - how to transform their organizations for the digital era.

B2B Online 2019: How to take your commerce practice from good to great

B2B Online 2019 did not disappoint. Attendees got their questions (and then some) answered but if you weren’t able to make it in person, Shreyas Sali synthesizes the key takeaways here.

Why you need to meet me in London at Gartner CX

The sessions within the tracks at Gartner CX Summit provide great firsthand insights. One in particular we’re excited to attend features Swisscom and their Head of Architecture, Sven Friedli taking place on May 23.

Most Recent

10 ecommerce marketing tactics to increase sales

Regardless of industry, ecommerce marketing strategies that worked a few years ago don’t always hold true today. Now is the time to integrate new sales strategies to save your customers from running to the competition and gain new ones. Here are 10 actionable tactics to increase sales, regardless of competition.

What role do marketplaces play in B2B ecommerce?

We caught up with Adrien Nussenbaum, Co-founder and CEO of Mirakl Inc. to get his take on channel conflict and how marketplaces impact B2B ecommerce.

6 ecommerce UX best practices

We're offering up six tips to make your website more interactive. Remember that an aesthetically satisfied customer is going to come back. There is nothing more successful than converting a lead into a repeating customer for an online business.

6 Things to Tune TODAY to Prepare Your Mobile Experience for Holi...

We have only 3 months until Black Friday 2019, and it's expected to be mobile commerce's biggest season ever. While August may be late to invest in new platform features and functionality, you still have 6 levers to pull to be mobile-ready by November 29.

Demystifying text message marketing

Marketing professionals know that the text message is the "holy grail" of creating action. However, concerns over regulation, the small footprint, general uncertainty about the medium make the text message the most powerful, yet underutilized medium, in the marketing communications mix.