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Digital Transformation

Transactions to interactions: how Carnival is disrupting the travel industry [v...

Get Elastic captured a captivating conversation with John Padgett, Chief Experience & Innovation Officer, Carnival and Sal Visca, Chief Technology Officer, Elastic Path, where they discussed how Carnival is transforming cruise vacationing into seamless interactions to create an experience unlike any other.

Digital Transformation with Rachel Mushahwar [video]

Get Elastic caught up with Rachel Mushahwar, VP & GM, US Industry Sales at Intel to discuss the “Corporate Renaissance” as she puts it, that businesses are entering today.

Guest digital transformation with Carnival Corporation: Part 2 [video]

Discover how headless commerce has allowed Carnival Corporation to deliver frictionless customer experiences fast onboard their ships.

Guest digital transformation with Carnival Corporation: Part 1 [video]

Find out how Carnival Corporation changed the commerce game by turning 'transactions into interactions'.

Digital commerce in the 5G world

5G adoption will accelerate Digital Transformation for enterprises across the world. It will enable hyper-personalization of consumer services, evolution of B2B services and broad adoption of M2M/IoT. To capitalize on the opportunity enterprises will need robust commerce solution supporting real-time transactions, digital touchpoints and new business models.

10 Ways to Boost Your Ecommerce Conversions in 2019

For businesses to be competitive they need to focus on the experiences they deliver. Here are ten ways to improve the customer journey and boost ecommerce conversion.

How the eco-friendly consumer breeds new subscription-based business models

As a subscription-based ecommerce retailer, Coyuchi's digital strategy is focused on various channels including the big social media players such as Facebook.

How to mix technology and the human touch for a winning retail strategy

The future of retail is finding the way to converge the physical and digital shopping experiences which means finding the balance of technology and the human touch for a winning retail strategy.

The Top 3 Mistakes Companies Make in Implementing B2B Ecommerce

When implementing an ecommerce system, it’s critical to focus on the user experience (UX). Today’s B2B buyer expects the digital user experience to make their jobs’ easier, and reflect consumer-like online shopping experiences.

Emerging tech to meet B2B buyer expectations 

Three emerging tech trends B2B organizations need to include in their 2019 plans if they want even a sliver of the B2B ecommerce market in 2021.   

API-first commerce: Why it’s OK to lose your head

When differentiating is the only competitve edge in today's market, top brands are selecting a best-of-breed architectural approach. And that best-of-breed is a headless API-driven commerce. Here are the four reasons why.

How a 112-year old distributor transformed their business with an ecommerce chat...

Empowering customer service reps with conversational marketing tools to cross-sell or upsell should inventory be out of stock. The ecommerce chatbot feature also allows customer service reps to engage with more than one customer at time, reducing lag time between serving clients.

Most Recent

10 best practices for a successful ecommerce homepage

A homepage is an anchor on every ecommerce website, which means it has to be designed flawlessly in order to grab the attention of potential shoppers.

10 critical ecommerce email marketing mistakes to avoid

For ecommerce businesses, email marketing can be a valuable and effective tool. However, one mistake and all that effort goes to waste. Check out the 10 email marketing mistakes to avoid.

Commerce Pulse: What’s keeping manufacturers and distributors up ...

As distributors and manufacturers of all makes and sizes convened in Chicago for the annual B2B Online conference they were determined to solve for their most pressing challenge - how to transform their organizations for the digital era.

Searchandising: Using targeted content on search pages

From guided selling to promotions and value propositions, dive into the world of targeted content on search pages.

15 tools to help ecommerce practitioners scale and grow

The key to growing a successful ecommerce business is working hard and working smart. Luckily, there are some useful tools to help market, run, and analyze ecommerce platforms. Some of them are free and others come with a subscription fee (usually a free trial is offered to test first). The following 15 recommended ecommerce tools have been broken down into three categories: Marketing, Managing and Tracking.