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Digital Transformation

How to mix technology and the human touch for a winning retail strategy

The future of retail is finding the way to converge the physical and digital shopping experiences which means finding the balance of technology and the human touch for a winning retail strategy.

Emerging tech to meet B2B buyer expectations 

Three emerging tech trends B2B organizations need to include in their 2019 plans if they want even a sliver of the B2B ecommerce market in 2021.   

API-first commerce: Why it’s OK to lose your head

When differentiating is the only competitve edge in today's market, top brands are selecting a best-of-breed architectural approach. And that best-of-breed is a headless API-driven commerce. Here are the four reasons why.

Top 3 Reasons Digital Transformation Projects Fail

According to Forbes, organizations are expected to invest $1.3 trillion (USD) in digital transformation initiatives this year. Here are the three most common and expensive mistakes that send well-intentioned digital projects to their doom.

Prepare for Conversational Commerce

Customers don’t just us...

Modern Commerce and the 8-Second Rule

You have eight seconds to grab your target’s attention, says a Microsoft study. People are shifting between four to five devices in a day and flipping through their feeds on the subway. There is no time. And, your customers don’t really care…yet.

Building a Digital Experience Platform for Modern Commerce: 5 Must-Have Pillars

There are many ways to build modern commerce. When brands build a digital experience platform blending these 5 technologies, customers can’t resist.

Voice Technology is Changing the Rules of Ecommerce and Customer Experience

It may sound like a scene from Star Trek, but voice technology is already being used by some brands to transform the customer experience. Voice technology and IoT promise a new level of convenience and customization.

Most Recent

Transactions to interactions: how Carnival is disrupting the trav...

Get Elastic captured a captivating conversation with John Padgett, Chief Experience & Innovation Officer, Carnival and Sal Visca, Chief Technology Officer, Elastic Path, where they discussed how Carnival is transforming cruise vacationing into seamless interactions to create an experience unlike any other.

Digital Transformation with Rachel Mushahwar [video]

Get Elastic caught up with Rachel Mushahwar, VP & GM, US Industry Sales at Intel to discuss the “Corporate Renaissance” as she puts it, that businesses are entering today.

IRCE @ RetailX – are you going?

With what is looking to be a promising lineup of keynote speakers, For three days in June, IRCE @ RetailX will give attendees compelling programming, business solution offerings and most importantly networking.

What specifies a web application as a Progressive Web App (PWA)

This second installment in the Progressive Web Apps (PWAs) series will explore the browser technologies that make PWAs possible, including what specifies a web application as a PWA.

Pop-up Shop-up with Mare Weiss

For brands and retailers, there are a plethora of reasons to try out the pop-up concept. Overall the short-term commitment allows for risk-adverse retailers to start testing new products and if there is a need or want in the market. Pop-ups are temporary, unexpected and allow for great storytelling.